Target Unprepared For Fashionista Barrage, Suffers Site Crash

Target Unprepared For Fashionista Barrage, Suffers Site Crash

In its efforts to position itself on the high end of the discount store spectrum, Target secured a limited-edition line from a beloved Italian design company. Missoni for Target drew such heavy demand Tuesday that Target.com crashed, redirecting users to a screen that read “Woof! We are suddenly extremely popular. There is no need to refresh your browser. Please stay here and we’ll get you in as soon as we can! Thank you and our apologies for the inconvenience.” [More]