The Guy Who Invented The Idea Of Having Over 30 Flavors Of Spaghetti Sauce

Me me me me, that’s what product development and marketing is all about these days. Give people individual experiences, let them customize, and choice choice choice. It didn’t used to be that way.

Malcom Gladwell on Why Too Many Choices Is Bad

Here’s a link to a NY Times article from 2001 about the research Gladwell referrs to in the video. (Thanks to Frederick!)