For The Lumber Liquidators, Economic Woes Yield Advertising Gold

For The Lumber Liquidators, Economic Woes Yield Advertising Gold

While some people conflate “recession” with “depression,” the enterprising gents at Lumber Liquidators are using it as a cheery marketing hook. An ad on their website shouts, “Take advantage of the weak dollar! We ship anywhere in the world.” I guess when your brand is all about the color yellow, it’s hard to be a mopeypants.