Gather round, ye hipsters and ye tech-savvy young things! Yahoo! wants you to know that it’s cool and awesome and so much fun and to do that, it’s going to debut a new logo. But not like old, boring companies have done in the past. Nope! It’s going to take 30 days to do so, in the hopes that showing 30 different possible logos will prove exciting to consumers instead of just an endless train of logos. [More]
United Airlines hasn’t just changed its logo in the wake of its merger with Continental; it’s also moved to a new office. And since the huge UNITED logo sitting on the former office building is now out-of-date, why not auction it off for a good cause? [More]
Political activists who use company trademarks to protest business practices often face lawsuits from offended organizations, but a ruling by a federal judge in Utah may stifle such suits because they violate First Amendment rights. [More]
For fun and whimsy, graphic designer Viktor Hertz took a crack at reworking some famous company logos so they more accurately depict what the company is all about. C’mon, let’s get real people. YouTube is not about putting “you” on the “tube” — it’s the world’s largest repository of cat videos! The rest of the satire, more of which can be found here, speaks for itself. [More]
If you’re going to make a logo for some kind of lady group, you have four leitmotifs to choose from: squiggle, tree, ribbon or spiral. In her entirely .jpg-based essay, artist Shana Moutlon looks at how we reinforce gender stereotypes through bad logo design. [More]
Listen hun, your Gucci bag and Burbury scarf aren’t fooling anyone. Sophisticated shoppers, the ones you’re pretending to be, they know better. According to a recent study, the elite among us skip past the logos and instead focus on subtle cues like distinctive designs and details to figure out who’s truly high brow. [More]
As part of our stand against Christmas Creep, we want to celebrate the actual upcoming holiday by lobbing some pretty frightening images at you from the website Your Logo Makes Me Barf. Take this alarm sign, for instance. The obvious chills come from recognizing what they’re walking into, but then you notice the kid figure and the term “young alarm” and, wait, wtf?
You may have noticed that Flickr recently updated their logo to include “From Yahoo!” If you’re at all familiar with Flickr, you can probably guess how well this is going over with the users.
I’ve always thought “Jack in the Box” was a weird name for a fast food restaurant, but this new branding approach the company is rolling out in San Diego—where Jack HQ is located—seems like a step back. By isolating “Jack,” so much, they’re going to be sending immature people everywhere into fits of smirking. I keep imagining commercials with taglines like: “It’s time for a little Jack,” or “Hungry? Jack it!” Other than that, is it just me or does it look incredibly retro?
Stop & Shop is getting a makeover. The new logo features “a yellow bowl with three colorful halves that can be interpreted as bowls of fruit, bread or ingredients, the company’s spokesperson said.” She also said that the new logo “shows customers that we’re making changes and committed to providing great food and meal solutions at low prices everyday.” Meal solutions! Alright! That sounds delicious! [Boston Globe]
Reader Kyle would like to share his thoughts on the redesigned “SunnyD” logo:
Is Walmart channeling Kurt Vonnegut? When Walmart unveiled its new logo last week, there was only one thing we thought of when we saw that logo.
According to the Star Tribune, Starbucks recently decided to resurrect its original bare-breasted mermaid logo, much to the dismay of the Christian group, “The Resistance,” who is calling for a national boycott. The logo, based on a 16th Century Norse woodcut, will be on Starbucks cups for at least a few more weeks and will be the permanent logo for Pike Place bags of coffee. According to the Christian group, the logo “has a naked woman on it with her legs spread like a prostitute,” and that “the company might as well call themselves Slutbucks.” We didn’t even know that mermaids had legs. More, inside…
Better not use a green circle for your coffee shop logo because Starbucks has lawyers and they’ll sue ya. Conga Coffee & Tea, a small two-store operation in Michigan, is being threatened with a lawsuit because their logo bears “striking resemblance” to Starbucks’ famous mermaid logo. At least that’s what Starbucks says.
We’re inexplicably drawn to this sort of thing. Maybe it’s our fascination with marketing and advertising. Maybe it’s nostalgia for Ubu. He’s a good dog.