Hershey Joins Elite Club Of Companies With Poo-Like Logos

Hershey Joins Elite Club Of Companies With Poo-Like Logos

Hershey decision to redesign the company logo to look more chocolaty was probably well-intentioned. But as they say, the road to hell is paved with good intentions… and littered with poo from jerks who don’t pick up after their dogs. [More]

Abercrombie & Fitch Ditching Logo-Heavy Clothing Because That Is So Last Decade

Abercrombie & Fitch Ditching Logo-Heavy Clothing Because That Is So Last Decade

The halls of middle schools everywhere will be changed with this bit of news: Abercrombie & Fitch is scaling back the number of clothing items adorned with its once popular logo. [More]

One of many forthcoming possibilities.

Yahoo! Pitting 30 New Logos Against Each Other In Continuing Battle For Brand Relevance

Gather round, ye hipsters and ye tech-savvy young things! Yahoo! wants you to know that it’s cool and awesome and so much fun and to do that, it’s going to debut a new logo. But not like old, boring companies have done in the past. Nope! It’s going to take 30 days to do so, in the hopes that showing 30 different possible logos will prove exciting to consumers instead of just an endless train of logos. [More]

You Can Bid On Logo And Name From Former United Airlines HQ

You Can Bid On Logo And Name From Former United Airlines HQ

United Airlines hasn’t just changed its logo in the wake of its merger with Continental; it’s also moved to a new office. And since the huge UNITED logo sitting on the former office building is now out-of-date, why not auction it off for a good cause? [More]

Federal Judge Rules That Political Activists Can Use Company Logos

Federal Judge Rules That Political Activists Can Use Company Logos

Political activists who use company trademarks to protest business practices often face lawsuits from offended organizations, but a ruling by a federal judge in Utah may stifle such suits because they violate First Amendment rights. [More]

Logos Redesigned For What The Company Actually Does

Logos Redesigned For What The Company Actually Does

For fun and whimsy, graphic designer Viktor Hertz took a crack at reworking some famous company logos so they more accurately depict what the company is all about. C’mon, let’s get real people. YouTube is not about putting “you” on the “tube” — it’s the world’s largest repository of cat videos! The rest of the satire, more of which can be found here, speaks for itself. [More]

Urban Outfitters Unveils Snazzy New Logo

Urban Outfitters Unveils Snazzy New Logo

Perhaps jealous of all the publicity The Gap received when it unveiled its dopey, short-lived new logo, Urban Outfitters unveiled this beauty of its own. [More]

Gap Scraps Crap Logo

Gap Scraps Crap Logo

This might be some kind of record. Only a few days after The Gap unleashed its spare new logo to a rousing chorus of boos, the clothing retailer has backtracked and ditched the updated branding entirely. [More]

To Make A Good Lady Logo, Choose A Squiggle, Tree, Ribbon, Or Spiral

To Make A Good Lady Logo, Choose A Squiggle, Tree, Ribbon, Or Spiral

If you’re going to make a logo for some kind of lady group, you have four leitmotifs to choose from: squiggle, tree, ribbon or spiral. In her entirely .jpg-based essay, artist Shana Moutlon looks at how we reinforce gender stereotypes through bad logo design. [More]

"Elite" Shoppers Ignore Logos, Focus On Subtle Signals

"Elite" Shoppers Ignore Logos, Focus On Subtle Signals

Listen hun, your Gucci bag and Burbury scarf aren’t fooling anyone. Sophisticated shoppers, the ones you’re pretending to be, they know better. According to a recent study, the elite among us skip past the logos and instead focus on subtle cues like distinctive designs and details to figure out who’s truly high brow. [More]

World's Worst Logos

World's Worst Logos

As part of our stand against Christmas Creep, we want to celebrate the actual upcoming holiday by lobbing some pretty frightening images at you from the website Your Logo Makes Me Barf. Take this alarm sign, for instance. The obvious chills come from recognizing what they’re walking into, but then you notice the kid figure and the term “young alarm” and, wait, wtf?

Flickr People Really Don't Like The New "From Yahoo!" Logo

Flickr People Really Don't Like The New "From Yahoo!" Logo

You may have noticed that Flickr recently updated their logo to include “From Yahoo!” If you’re at all familiar with Flickr, you can probably guess how well this is going over with the users.

Target Advertises To Overhead Planes, Orbiting Satellites, Alien Life Forms

Target Advertises To Overhead Planes, Orbiting Satellites, Alien Life Forms

Joshua sent us this link to the Google Maps aerial view of a Target store in Alexandria, Va. There’s something to be said for branding, advertising, and taking advantage of unused space, but maybe a giant bulls-eye isn’t the logo to start with.

Jack In The Box Brand Redesign Makes Juvenile Humor Much Easier

Jack In The Box Brand Redesign Makes Juvenile Humor Much Easier

I’ve always thought “Jack in the Box” was a weird name for a fast food restaurant, but this new branding approach the company is rolling out in San Diego—where Jack HQ is located—seems like a step back. By isolating “Jack,” so much, they’re going to be sending immature people everywhere into fits of smirking. I keep imagining commercials with taglines like: “It’s time for a little Jack,” or “Hungry? Jack it!” Other than that, is it just me or does it look incredibly retro?

http://consumerist.com/2008/08/22/stop-shop-is-getting/

Stop & Shop is getting a makeover. The new logo features “a yellow bowl with three colorful halves that can be interpreted as bowls of fruit, bread or ingredients, the company’s spokesperson said.” She also said that the new logo “shows customers that we’re making changes and committed to providing great food and meal solutions at low prices everyday.” Meal solutions! Alright! That sounds delicious! [Boston Globe]

Does Sigmund Freud Do Graphic Design For SunnyD?

Does Sigmund Freud Do Graphic Design For SunnyD?

Reader Kyle would like to share his thoughts on the redesigned “SunnyD” logo:

This New Walmart Logo Looks AWFULLY Familiar

This New Walmart Logo Looks AWFULLY Familiar

Is Walmart channeling Kurt Vonnegut? When Walmart unveiled its new logo last week, there was only one thing we thought of when we saw that logo.

Christian Group Calls For Boycott Over Titillating New Starbucks Logo

Christian Group Calls For Boycott Over Titillating New Starbucks Logo

According to the Star Tribune, Starbucks recently decided to resurrect its original bare-breasted mermaid logo, much to the dismay of the Christian group, “The Resistance,” who is calling for a national boycott. The logo, based on a 16th Century Norse woodcut, will be on Starbucks cups for at least a few more weeks and will be the permanent logo for Pike Place bags of coffee. According to the Christian group, the logo “has a naked woman on it with her legs spread like a prostitute,” and that “the company might as well call themselves Slutbucks.” We didn’t even know that mermaids had legs. More, inside…