Lipitor

lipitor

New Lipitor Ads Mercifully Free Of Fake Doctors

Well, it seems that Pfizer is ready to move on from that embarrassing "Dr. Jarvik is not actually licensed to practice medicine" kerfuffle back in February. The company pulled its Lipitor spots after Congress became very interested in whether or not the ads were misleading the public into believing that Dr. Jarvik was qualified to offer medical advice — and that he was really rowing that boat. Now, theWall Street Journal has a tantalizing preview of the new "Dr. Jarvik Free" Lipitor ad. The spot features a regular person named John — a heart attack survivor who urges you to learn from his example and be more proactive about controlling your cholesterol (with Lipitor, damn it! Lipitor!). More »

11:22 AM on Tue Sep 2 2008
By Meg Marco
3,365 views, 18 comments

Most discussed chrisjames: Do these magic pills safeguard against vampire attacks, too? Then I'll buy some. more »

departures

Say Goodbye To Dr. Jarvik As He and His Stunt Double Row Into The Sunset

Weary of all the "fake rowing" controversy, Pfizer has canned Dr. Robert Jarvik (the inventor of the Jarvik artificial heart) as a spokesperson for their blockbuster cholesterol drug, Lipitor. More »

8:29 AM on Wed Feb 27 2008
By Meg Marco
8,232 views, 38 comments

badvertising

Congress Asks Pfizer: Why Did You Have A Stunt Double Row For Dr. Jarvik ?

Congress has been asking some tough questions while wearing their serious faces about why Dr. Robert Jarvik (inventor of the Jarvik artificial heart) is shilling Lipitor when he's not actually licensed to practice medicine. More »

8:09 AM on Fri Feb 8 2008
By Meg Marco
16,091 views, 65 comments

big pharma

Congress Asks Pfizer: Why Is Dr. Jarvik Qualified To Pitch Lipitor?

Dr. Robert Jarvik is the inventor of the Jarvik artificial heart, right? You know that because he's the pitch-man for Lipitor, a heavily advertised cholesterol drug. Have you ever stopped to ask yourself why inventing an artificial heart qualifies the man to pitch a drug? More »

2:26 PM on Wed Jan 9 2008
By Meg Marco
8,343 views, 85 comments

Latest by LostInItAll: Not only do you need a doctor to prescribe, your insurance company has to approve and if it's not generic more »

medicine

Zocor May Cause Sleep Problems In Patients

A new study from the University of California at San Diego School of Medicine suggests that simvastatin, also known as the cholesterol-lowering drug Zocor, may interfere with sleep patterns: "people who took the statin drug Zocor or simvastatin found they had significantly worse sleep quality compared with people who took Pravachol or pravastatin, another cholesterol-lowering drug." Simvastatin is fat soluble, which means it can more easily penetrate cell membranes and mess with brain chemistry. More »

11:14 PM on Wed Nov 7 2007
By Chris Walters
2,898 views, 28 comments

Latest by RvLeshrac: @gingerCE: Once again, good for you, but totally irrelevant. more »

drugs

Pfizer Launches Campaign To Warn Users Away From Generic Competitor

Pfizer is in panic mode about its rapid decline in Lipitor sales—in the last 18 months, it has dropped from 40% of the market for cholesterol-lowering drugs to 30%, and likely to drop further—so it's launched a big media-blitz to convince people not to switch to simvastatin, the generic version of its name-brand competitor, Zocor. Zocor was more expensive than Lipitor, so Pfizer had nothing to worry about for years—but then Zocor lost its patent protection last year, and now doctors are switching patients from Lipitor over to Zocor's generic twin to save money. More »

4:42 PM on Mon Nov 5 2007
By Chris Walters
2,969 views, 32 comments

Latest by nancypants: @nancypants: *correct me, not back me up. :) more »

Consumerist