This LifeAlert Ad Is Creepier Than American Horror Story

This LifeAlert Ad Is Creepier Than American Horror Story

Fear can be a good motivator in marketing. It’s probably not such a good motivator when your ads freak everyone out so much that they leave the room or change the channel. What company has consumers so frightened that they’re begging the company to stop showing the ads? Life Alert. Yes, the people behind the often-mocked “I’ve fallen and I can’t get up” ads. [More]