Just a small sampling of the anti-McDonald's Tweets using the #CheersToSochi hashtag.

McDonald’s Olympics Social Media Campaign Backfires, Transforms Into Pro-LGBT Protest

McDonald’s attempt at using Twitter to promote its role in the upcoming Winter Olympics in Sochi, Russia, has not gone exactly as the fast food chain planned — that is, unless it planned for the LGBT community to use this campaign as a way to publicly shame the company for its sponsorship of the games. [More]

McDonald's Manager To Transgender Woman: We Don't Hire [Gay Slur]

McDonald's Manager To Transgender Woman: We Don't Hire [Gay Slur]

A Florida McDonald’s has been sued for refusing to hire a transgender woman. The applicant, 17-year-old Zikerria Bellamy, says that after she didn’t check a gender box on the application, then reluctantly selected male, she was refused an interview by two managers, one of whom then left her an bigoted voicemail. [More]

American Airlines Eliminates Enfeebled "Women's" Search, Now Directs Women To Powerful Man Search – LGBT Search Remains The Same

Hallelujah, American Airlines has eliminated the gender-gap they created last week with the introduction of a powerless pink “women’s” search box. Women are now directed to American’s front page, where they must cope with the powerful, feature-rich man search.

Walmart Goes Quote Gay Unquote.

Walmart Goes Quote Gay Unquote.

In the latest round of cosmetic tweaks to make itself appear less evil, Walmart has affixed itself with a strap-on dildo and railed a few poppers… in the form of hiring a gay-marketing firm, joining the National Gay & Lesbian Chamber of Commerce and initiated talks with activist groups about giving domestic-partnership bennies to employees.