LEGO Dumps Deal Allowing Shell Gas Stations To Hand Out Toy Sets After Campaign Against Arctic Drilling

A shot from Greenpeace's anti-Shell campaign using LEGO blocks.

Danish toy company LEGO has ditched a deal it had with Shell that allowed the company to hand out toy sets at its gas stations in about 30 countries around the world, after Greenpeace activists launched a campaign against Shell drilling in the Arctic. [More]

Petition Asks LEGO To Realize That Science Isn’t A Limited-Time Job For Women

Petition Asks LEGO To Realize That Science Isn’t A Limited-Time Job For Women

Earlier this year, LEGO woke up from its swingin’ ’60s Don Draper haze and realized that women scientists exist and — hey! – maybe it would be a good idea to reflect that reality in its vast line of minifigs. The resulting set — featuring an astronomer, a paleontologist, and a chemist, all female — went on sale recently and sold out quickly, never to return. But some say LEGO should consider bringing on these female scientists for a full-time gig. [More]

The Research Institute set includes an astronomer, a paleontologist, and a chemist -- all female.

LEGO Realizes There Are Female Scientists

It would seem that all is possible in the mix-and-match world of LEGO, but if anyone wanted to have a female scientist LEGO minifig, you had to build it from the base of a male scientist character. But as a result of widespread support for a proposal from a female geochemist/LEGO fan, the company has come to the realization that a Y chromosome — even a plastic one — is not needed to do science stuff. [More]

Mattel Strikes Mega $460 Million Deal To Buy Mega Bloks Manufacturer

Mattel Strikes Mega $460 Million Deal To Buy Mega Bloks Manufacturer

Could construction be underway for a new Barbie dream house? Mattel certainly has the building Bloks on hand after announcing plans to takeover a Canadian toy maker. [More]

Google Unleashes Virtual LEGO Fun In Chrome

Google Unleashes Virtual LEGO Fun In Chrome

Want to play with LEGO bricks but you’re at work? Or sitting in the waiting room at the doctor’s? Or maybe you just don’t own any LEGO sets anymore. If you’ve got Google Chrome, you could be building virtual, blocky worlds without having to deal with the hassle of cleaning up (or the horror of losing) all those tiny plastic pieces. [More]

Someone Made A LEGO Version Of The Blues Brothers Mall Chase Scene. It Is Glorious

Someone Made A LEGO Version Of The Blues Brothers Mall Chase Scene. It Is Glorious

If, like me, you were raised on repeated late-night viewings of The Blues Brothers, you are more than familiar with the epic 3-minute scene in which Elwood and Jake lead some Illinois State Police around, in, and through a busy mall, all while cataloging the various things one can buy there (The new Oldsmobiles are in early this year). What better way to commemorate this brilliantly choreographed scene than with a shot-by-shot LEGO remake? [More]

15 Explanations For Company Name Mashups You Never Knew You Wanted Explained

15 Explanations For Company Name Mashups You Never Knew You Wanted Explained

You might know the backstory behind some brand names — like that BMW stands for Bayerische Motoren Werke (or Bavarian Motor Works) or that CVS started as Consumer Value Stores. Look at you, smartypants. But what about LEGO? Or ASICS? LG, anyone? [More]

(frankieleon)

The LEGO figurines are coming, in wave upon wave of little yellow heads, and if the calculations of the physics grad at xkcd.com are correct, they will outnumber human beings right around 2019. Start fortifying your homes now with extra LEGO bricks before the inevitable revolution hits and we’re all forced to fight for our lives. [xkcd.com]

Kind of surprised this hasn't happened already.

‘The Simpsons’ Is Getting Its Very Own LEGO Series

As that ancient Sumerian proverb goes: If you love something, turn it into a LEGO set. And if holding the title of longest-running animated show means anything, it’s that fans love the ever-loving crap out of The Simpsons. As such, LEGO says it’ll release a Simpsons-themed series in 2014. [More]

(CTV News)

Man’s Dreams Of Visiting Legoland Smashed Because He Didn’t Bring A Kid With Him

We’ve all got dreams. And while you might never have a vault filled with so many gold coins you can swim through it, one Canadian man thought it his bit of bliss was attainable with a visit to his local Legoland. Unfortunately for him, he made the mistake of not having a child with him when he showed up at a Toronto location after a three-hour drive. [More]

(Scorpions and Centaurs)

Hey LEGO, Why Are You So Grumpy? Study Wishes Those Frowns Were Upside Down

The night is dark and full of terrors, but playing with toys is always such a happy respite from the woes of the world. Like LEGO toys! They’re great and creative and why is that little man glaring at me? Does he hate me? Why is everything so sad? A new study says the happy faces on LEGO people are decreasing and the grumpies are gaining. And that can apparently have an effect on kids and how they play. [More]

Amazon Sends Pre-Smushed LEGO Set In Intact Box

Amazon Sends Pre-Smushed LEGO Set In Intact Box

Marc’s son likes to build LEGO worlds with his grandfather, who got him a super amazing Batman Arkham Asylum set for his birthday this week. It seems that the Stupid Shipping Gang got hold of the box, but not in a way that we might expect. Somehow, the box that the set came in had been stomped on, but the box that it shipped in was intact. [More]

Dad Complains To LEGO About Leering Minifig, Teaches Everyone About Brand Licensing

Dad Complains To LEGO About Leering Minifig, Teaches Everyone About Brand Licensing

When a dad noticed a set of licensed LEGO stickers with a catcalling construction worker minifigure on it, he was “stunned” and posted a photo on Tumblr.. Street harassment isn’t the most pressing issue facing women today, but it can be a problem, and certainly isn’t appropriate for a children’s product. [More]

(North Central and Central WV Working Fires)

Catastrophic LEGO Incident Leaves West Virginia Highway Strewn With Bricks

If you thought stepping on a LEGO with your bare feet was bad, imagine the scene in West Virginia, where a tote filled with the tiny bricks spilled across a highway and held up traffic for hours on Sunday. More importantly, it made imaginations run wild, wondering how that many LEGO could end up strewn across a highway on a snowy day. [More]

(YouTube)

LEGO Finds Spare Discontinued Set So Boy Who Saved Up For 2 Years Wouldn’t Be Disappointed

We’re used to dealing with companies that seem to take joy in foiling their customers, so when a company comes through, really performs above and beyond, we jump at the chance to warm a few hearts. Like say when an 11-year-old boy saves up his money for two years to buy a LEGO train set only to find out it isn’t being made anymore and is now a collectible, completely out of his price range. You better believe this one has a happy ending. [More]

LEGO Piece Crammed Up Nose For 3 Years Causes Child's Chronic Health Problems

LEGO Piece Crammed Up Nose For 3 Years Causes Child's Chronic Health Problems

The six-year-old Utah boy was sick for no clear reason. Just bad luck. For years, he had terrible sinus problems, and doctors assumed that it was bacterial, prescribing antibiotic after antibiotic that never solved the problem. Then one physician looked outside of the box (outside of the nostril?) a bit and noticed that there was some kind of foreign object up the child’s nose. Did he remember putting anything up there? No, of course not. A specialist removed the obstruction, which turned out to be a “ball of fungus” surrounding a tiny, flexible LEGO tire. The child’s health problems abruptly disappeared. [More]

Lego Plays Star Wars Secret Santa

Lego Plays Star Wars Secret Santa

K’s kid has a Lego Star Wars Advent Calendar, most likely because K. is awesome. One of the pieces went missing, and she sent a quick “hey, how much would it cost to replace this thingy?” query on their website. She expected to hear back perhaps after the holiday toy rush. She didn’t expect to get a free replacement piece in the mail within a few weeks. [More]

The Lego Advent Calendar — Now With Naked, Showering Santa

Consumerist reader Trevor was having a look through Lego’s online shop when he decided to take a closer peek at the company’s Lego City Advent Calendar set. And what he saw there was something that could shake any child’s feelings about Kris Kringle to the core. [More]