Gary Boucherle, the owner of the website and product PerfectPitch, sent us an explanation of why he got Google to remove links to mentions of his product on another person’s blog.
Update: The owner of the website PerfectPitch.com has apologized for the takedown notice, and says it was an accident on his end. Here’s his email.
We’re back to thinking Hansen Beverage Company is being taken for a ride by its legal counsel, Continental Enterprises, with this latest chapter in their trademark bullying saga. An actor named Trygve Lode has been contacted by Continental Enterprises on behalf of Hansen and told to remove all advertising and sales of Monster Energy from his site. The only reference to Monster Energy is the photo above.
When you’re working on developing a reputation as a trademark bully, it’s good to go after multiple targets. We guess that’s why the website BevReview.com has received notice that it should remove any advertisement and sale of Monster Energy drinks from its site. The only problem is, it doesn’t advertise or sell drinks—it reviews them. And it didn’t give Monster Energy a good review.