If there’s anything that people across the globe truly need and want, it’s more fizzy sugar water. And so PepsiCo is investing more money in getting the attention and the business of consumers in the world’s largest market. Their latest attention-getting scheme and bit of inter-brand synergy between two of the company’s signature brands: Cola chicken-flavored Lay’s potato chips. [More]
Want to eat lots of salty potato chips without overdoing the salt? Frito-Lay thinks it has the answer. Apparently, because of the way salt crystals form, most of the salt you eat doesn’t have time to dissolve on your tongue — but instead is digested. Now Frito-Lay/PepsiCo, the maker of Lay’s potato chips, says it has redesigned salt to melt more efficiently — allowing them to cut back on the amount you eat without sacrificing taste. [More]
While Kraft is embarking on a company-wide plan to reduce sodium in their food products, the mad scientists at PepsiCo are trying to do them one better. They’re about to start making a new “designer salt” for their Lay’s brand potato chips that they claim will reduce the amount of sodium you consume without losing any of that great sodium taste. [More]
Do you lie awake at night, wondering where the potatoes in the bag of Lay’s chips you downed while watching “Dancing With the Stars” were grown? No, neither do most sane people. However, our alert colleagues over at ShopSmart magazine have discovered the Lay’s Chip Tracker, which can tell you the potato source based on the bag’s production code. No, seriously.
Jack Hines reacted with cat-like reflexes when he discovered a deep-fried mouse in his bag of Lays K.C. Masterpiece BBQ Flavored Potato Chips. From UPI:
“I just about put it in my mouth,” said Hines. “I was sitting there watching TV in the dark and I grabbed for three fingers of potato chips and I grabbed a mouse. It shook me up a bit and I threw it over my head.”
Lays is handling the situation well. When Hines reported the mouse to their 800 number, they made sure he was feeling well and offered to dispatch a representative to retrieve the mouse and remaining chips. Hines has vowed never to buy barbecue potato chips ever again.