Thanks, Layaway Angels, for actually visiting Kmart.

Kmart Builds Holiday Ad Campaign Around Layaway Angels Of 2011

So far this year, we’ve mostly shared tales of people complaining about the process of purchasing items at Kmart using layaway. Last year, something inspiring started to happen. People, including our very own readers, would walk up to the customer service desk at their local Kmart and offer to pay off the layaway balance of a random family. The “layaway angels,” media outlets began to call them. The idea spread nationwide, mostly in Kmart stores. This year, Kmart has built an ad campaign around them. [More]