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Survey Says Millennials Ditch Brand Loyalty In Search For Lowest Price

Survey Says Millennials Ditch Brand Loyalty In Search For Lowest Price

Who has time to keep up with which brands are the coolest when you’re trying to make ends meet? That’s how millennial shoppers — those between the ages of 18 and 34 — are feeling, according to a new survey. Doesn’t matter what the name on the styrofoam cup of high-sodium soup says, as long as it’s cheap and edible. [More]