Kraft showed off a concept device as this week’s National Retail Federation Show that scans your face to determine your gender and age group and makes a corresponding menu recommendation. It’s called the “Meal Planning Solution.” Freaky deaky. No doubt that if this thing ever actually hits stores, it won’t be long before someone makes a video demonstrating how it’s racist. Just see what happened to HP’s webcam, and the Kinect… [More]
You never know what you might get the next time you reach into a container of trail mix. Peanut…raisin…dried apricot…sunflower seed…dried gecko. AHHH!!! DRIED GECKO! [More]
Here’s a perfect example of why you should ignore what’s on the front of a product package and go straight to the nutritional info instead. Kraft’s Wheat Thins now come in a “100% Whole Grain” variety, which you might think translates into more fiber for your digestive tract. It even says on the front that one serving packs 22g of whole grain versus 11g for regular Wheat Thins. It turns out, however, that both crackers provide the same amount of dietary fiber and fat–and the whole grain version also has more sodium and is made with high fructose corn syrup. [More]
While fast food companies attempt to outdo themselves with bacon-wrapped, chocolate-glazed triple burgers, the folks at Kraft Foods are actually doing something that will make their Nabisco line of crackers healthier — adding more whole wheat. [More]
Last week we told you how Melissa found a giant scary mold in her Capri Sun juice pouch. After she posted pictures on her Facebook, sections of the internet went totally apesh*t. This is probably because the mold looked like a giant horse eyeball and Kraft’s initially slow response only fueled the flames of hysteria. As part of getting up to speed, Kraft even put up a whole FAQ devoted specifically to this one issue. Between its lines, though, you can read their frustration with the blowup. Their answer to the last question “What kind of mold is it?” is both honest and funny: [More]
Nick writes that he found this cheese at Kroger. Sure, mold isn’t going to hurt you, but how far marked down would it need to be for you to buy it? [More]
Perhaps feeling a bit bloated, Kraft Foods Inc. announced earlier today that they’re cutting down on the amount of salt used in a number of its most popular products. [More]
Now that corporations have bought up just about all the naming rights to every sports stadium in existence, the next step is to sponsor destruction of the old venues that make way for the new ones. [More]
Female Kraft employees are “furious” and the men “embarrassed” by this ad inside their headquarters lobby, reports the ANIMAL blog. It has a mirrored surface and below that it says, “You look smashing, but your chicken breasts could use a lift,” followed by an image of Shake N’ Bake. Hidden behind that faceless oblong red white and blue logo, Kraft has got some cheeky pranksters! [ANIMAL] [More]
Time to check the freezer. Kraft, Jack’s Original, Sausage & Pepperoni Pizza, Made with Pork, Chicken & Beef is being recalled because it might contain “a soy protein allergen.” In other words, Kraft needs to warn carnivores that they may be eating soy.
The food companies say we are on the brink of a sugar shortage that will wreak havoc on your candy bars and all that. According to the WSJ several large food companies including Kraft Foods Inc., General Mills Inc., Hershey Co. and Mars Inc. sent a letter to Agriculture Secretary Tom Vilsack warning that the US could run out of sugar if we don’t get rid of some tariffs.
Chad, who sent this in, says he tried to decipher this Kool Aid‘s expiration date using the cheat sheet we posted last December, but nothing on this container matches the code format on the sheet. It can’t be that hard to print an unambiguous human readable expiration date on a product. Who else needs to read the date, other than a human? Why should the average consumer have to worry about deciphering a date? We thought we’d all pretty much agreed on some basic rules for how to keep track of the days.
Every time Kevin unscrews a new bottle of Kraft salad dressing, the sharp plastic hinge cuts him. This is good to know if you’re in a supermarket and need to show another shopper that you’re not to be messed with. It’s also good to know if you’re trying to unscrew a Kraft dressing bottle, we guess.
Kraft has apparently changed their recipe for Ranch dressing and reader Bobby thinks the new stuff is “bad,” so he emailed to let Kraft know.
Gone are the days of pushing “premium” food offerings, says the Wall Street Journal— big food manufacturers like Kraft and Campbell are going to be pushing “cheap” foods like tomato soup and cheese singles — foods which are thought of as “easy on the wallet” but are still hugely profitable for the manufacturers.
Kraft is making money by raising prices. Forbes reports, “Kraft said price increases, which were a response to rising commodity costs, accounted for more than 7.0% of the revenue gain.” [Forbes]