(cavale)

Petition Asks Kraft To Stop Using Controversial Dyes In Its Macaroni & Cheese

For anyone who grew up in the United States of Cheese-Loving America, Kraft’s Macaroni & Cheese likely made at least a few appearances on the plate at mealtimes. Picky kids are often convinced to eat dinner just at the sight of the bright orange noodles in various shapes and it’s a better alternative than say, 30 packets of ketchup or whatever else they want to eat. But two of the yellow dyes used in the product have been banned in Europe, prompting two bloggers to petition Kraft to stop using those additives. [More]

(gumbyliberation)

Kraft Suing Cracker Barrel Old Country Stores, Claiming Rights To Cheese Since 1954

You might not be aware of it, but this town isn’t big enough for more than one company to sell Cracker Barrel branded products. At least that’s what Kraft is claiming in a lawsuit aimed at Cracker Barrel Old Country Stores Inc., after the company started to sell Cracker Barrel items outside of its own restaurants and stores.  [More]

Everyone Is Either Aghast At Candy Corn Oreos Or Really, Really Into The Idea

Everyone Is Either Aghast At Candy Corn Oreos Or Really, Really Into The Idea

I don’t know what to do with this feeling in the pit of my stomach. Is it disgust? Is it anticipation? Or is it just flat-out wonder that food companies keep coming up with weird flavor combinations to titillate the Internetz and work everyone into a lather? It might be wonder, but in any case, we’re probably going to have to get our hands on some of these golden candy corn Oreos for a Consumerist taste-testing in the near future. [More]

Shareholders To Weigh In On Whether Kraft's Mondelez Is Too Silly Of A Name

Shareholders To Weigh In On Whether Kraft's Mondelez Is Too Silly Of A Name

The collective “who now what’s that huh?” uttered when Kraft announced it was naming its spin-off snack business “Mondelez” — a combination of Latin words for “world” and “delicious” — and resulting jokes will no doubt factor in to a shareholder meeting that will decide whether the name is officially approved or not. [More]

Oreo: Breastfeeding Ad Wasn't For Public Consumption

Oreo: Breastfeeding Ad Wasn't For Public Consumption

For the last day or so, the Internet has been wondering how an ad for Oreos featuring a breastfeeding baby and the tagline “Milk’s favorite cookie” ever got made and whether or not it was a real ad or just a cute prank. [More]

Kraft Bows To Customer Pressure, Ditches Ties With Conservative Lobbying Group

Kraft Bows To Customer Pressure, Ditches Ties With Conservative Lobbying Group

Consumers put enough of a lean on Kraft Foods that it’s giving up its relationship with the American Legislative Exchange Council, a conservative lobbying group that has backed voter ID and “stand your ground” laws. Coca-Cola also recently split with the group. [More]

Kraft Announces Their Snack Business Will Be Sold Under "Mondelez" Name

Kraft Announces Their Snack Business Will Be Sold Under "Mondelez" Name

Wouldn’t it be fun to be in the boardroom meetings at big corporations when they’re brainstorming names with whatever consultants they’ve hired to insure a big impact? We’d have been stifling giggles if Kraft had let us in on the process of naming their snack spinoff business Mondelez. You know, like Condaleeza, without the “ah” sound. [More]

Kraft Bringing Back The Formerly Homeless "Man With The Golden Voice" For Anti-Hunger Campaign

For fans of “The Man with the Golden Voice,” also known as formerly homeless man Ted Williams who was discovered on YouTube, enjoyed his 15 minutes of intense media attention, filmed a voiceover for a Kraft Macaroni & Cheese spot and sort of faded back into oblivion, you’ll be glad to know he’s back. Williams is helping Kraft with a Valentine’s Day campaign against hunger. [More]

Tassimo Offers Free Coffee To Registered Customers, Then Won't Register Anyone

Tassimo Offers Free Coffee To Registered Customers, Then Won't Register Anyone

Tassimo, a Kraft brand, is probably best known as the “those single-serve coffee brewers that aren’t Keurig.” Anita has one, and she received an e-mail from Kraft offering two free packages of coffee if she registered her brewer. Yay, free coffee! So she did just that, only to hit a brick wall of customer disservice. Not what you expect after buying a coffeemaker that retails for $140. [More]

Kraft Recalls 137,000 Velveeta Shells & Cheese Cups Because Thin Pieces Of Wire Are Not Part Of Your Daily Diet

Kraft Recalls 137,000 Velveeta Shells & Cheese Cups Because Thin Pieces Of Wire Are Not Part Of Your Daily Diet

Kraft Foods has announced a recall of three varieties of Velveeta Shells & Cheese single serve microwaveable cups as a precaution due to the “possible presence of small, thin wire bristle pieces.” [More]

Kraft Splits Self In Two, Splitting Groceries And
Snacks

Kraft Splits Self In Two, Splitting Groceries And Snacks

In a move geared to raise its market value, Kraft Foods is splitting itself into separate businesses. Oreos, Trident and Cadbury will remain under company control as part of its global snacks operation, while the North American grocery division, including Velveeta, Macaroni & Cheese and Oscar Mayer, will be spun off to shareholders. The operations will pursue separate strategies. [More]

SnackWell's Ups Snack Pack Calorie Count From 100 To 150

SnackWell's Ups Snack Pack Calorie Count From 100 To 150

SnackWell’s, the nonfat low-cal line of snack food introduced in 1992 but hasn’t advertised in the past five years, is increasing the size of some of its new snack-packs higher than the previously holy 100 calorie level. Some new varieties, like the “fudge drizzled caramel popcorn” are 130 calories. Pouches of Fudge Crème Brownie Bites tip the scales at 150 calories. A benchmark has been breached, people. [More]

Healthy Cooking Teacher Must Stop Taking Name Of Kraft Mac & Cheese In Vain

Healthy Cooking Teacher Must Stop Taking Name Of Kraft Mac & Cheese In Vain

In the mysterious northern land of Canada, the delicious boxed food-like substance that we Americans call “Kraft Macaroni & Cheese” is called by its original name: “Kraft Dinner,” or “KD,” affectionately. When a Calgary food blogger began a cooking class for college students meant to show them quick, easy, and non-orange food options, he called it “Kick the KD.” Then Kraft contacted him to let him know that they didn’t appreciate having the name of their flagship product taken in vain. [More]

One Serving Of Crystal Light: Half Of This Pre-Measured Packet

One Serving Of Crystal Light: Half Of This Pre-Measured Packet

Foods that are bad for you have long fudged their calorie and fat content by putting the information for an impossibly tiny serving size on the package, instead of the amount that real people actually eat. Sandar thinks that Kraft is trying to pull the same trick with a new Crystal Light line. The packets of drink mix are designed with a 16-ounce water bottle in mind, but one “serving” is half the bottle–and half the packet. [More]

DiGiorno’s Pizza And Cookies Combo Is Watershed Moment In American Obesity

DiGiorno’s Pizza And Cookies Combo Is Watershed Moment In American Obesity

DiGiorno is rolling out a new combo box that includes both frozen pizza and a batch of Toll House chocolate chip cookie dough. While you heat up your pizza, why not also make a side of cookies? The only thing this is missing is a side of lard dipping sauce. Yes, you would dip both products in it. [More]

Kraft Store Machine Makes Menu Recommendations By Scanning Your Face

Kraft Store Machine Makes Menu Recommendations By Scanning Your Face

Kraft showed off a concept device as this week’s National Retail Federation Show that scans your face to determine your gender and age group and makes a corresponding menu recommendation. It’s called the “Meal Planning Solution.” Freaky deaky. No doubt that if this thing ever actually hits stores, it won’t be long before someone makes a video demonstrating how it’s racist. Just see what happened to HP’s webcam, and the Kinect[More]

Can Of Planters Trail Mix Comes With Free Dried Gecko

Can Of Planters Trail Mix Comes With Free Dried Gecko

You never know what you might get the next time you reach into a container of trail mix. Peanut…raisin…dried apricot…sunflower seed…dried gecko. AHHH!!! DRIED GECKO! [More]

Whole Grain Wheat Thins Are No Healthier Than Regular
Ones

Whole Grain Wheat Thins Are No Healthier Than Regular Ones

Here’s a perfect example of why you should ignore what’s on the front of a product package and go straight to the nutritional info instead. Kraft’s Wheat Thins now come in a “100% Whole Grain” variety, which you might think translates into more fiber for your digestive tract. It even says on the front that one serving packs 22g of whole grain versus 11g for regular Wheat Thins. It turns out, however, that both crackers provide the same amount of dietary fiber and fat–and the whole grain version also has more sodium and is made with high fructose corn syrup. [More]