Consumerist
grocery shrink ray
Posts Tagged “
Kraft
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grocery shrink ray
google
The 10 Most Reputable Companies In The U.S.
The Research Institute has compiled a list of the most reputable companies in the U.S., "calculated by averaging perceptions of trust, esteem, admiration, and good feeling obtained from a representative sample of 100 local respondents who were familiar with the company." (Then they do some statistical stuff to it.) Coming in at #1 is Google, which we think is remarkable considering how much data the company has managed to collect over the past several years, and continues to collect with new record-keeping initiatives like Google Health. More »
ripoffs
Kraft Stole Idea For "Bagelfuls" From "Bagelers"
As several readers have pointed out, Kraft's new "Bagelfuls" (aka Bagel Twinkies) are not without precedent: A small New York company has been making the same thing, called "Bagelers," since at least 2003. As depicted in the picture at left, (the company tried to make a splash at the 2004 Teen Choice Awards, scoring pictures and other stars on the red carpet holding boxes of Bagelers. Why it takes $100 million to steal someone's idea is an answer best left to the masters of corporate America.
PREVIOUSLY: Kraft Invents The Twinkie Of Bagels: "Bagelfuls"
food
Kraft Invents The Twinkie Of Bagels: "Bagelfuls"
Ever toast, spread cream cheese on, and eat a bagel, and be like, damn, this is taking too long? Kraft's Bagelfuls, essentially, a bagel Twinkie, are for you. A "Bagelful" is a frozen bagel tube with cream cheese inside. They're kept in the refrigerator and then toasted, microwaved, or even eaten straight from the box. If you've given up on life, be sure to try one of these delicious "Baglefuls."
Kraft's $100 Million Idea: Cream Cheese-Filled Bagels [Brandweek]
lawsuits
The Great Coffee Can Patent War, Starring Kraft and Procter & Gamble
If you drink Folgers or Maxwell House, the coffee can on your shelf is the subject of a patent war between Kraft and Procter & Gamble. Both are accusing the other of stealing the innovative technology used to contain your precious morning fuel in a resealable plastic can that can "withstand the pressure changes that occur between the factory and the consumer's home." More »
Kraft is recalling 23,000 cases of Baker's Premium White Chocolate Baking Squares after FDA testing "detected the presence of salmonella in some 6-oz. packages." So far no illnesses have been reported, so if you're the opportunistic con-artist type, you've got a shot at being first-to-media on this one. [Reuters
supply and demand
Kraft Introduces New Butter Flavor Containing Diacetyl, The "Popcorn Lung" Ingredient
Recently, after numerous complaints of serious illness from popcorn workers and one complaint of illness from a consumer, ConAgra and Pop Weaver removed diacetyl from its microwave popcorn and now proudly announce to their customers that their product is diacetyl free. Kraft, on the other hand, decided that now would be a good time to introduce a brand new diacetyl-based butter flavor into the market. More »
food
For Little Apparent Reason, Spiral Mac N Cheese Costs 37 Cents More Than Elbow
Kraft Macaroni & Cheese Spirals cost 37 cents more per box than regular Elbow variety, despite the former weighing 1.75 oz less than the latter, reports the thoughts on technology blog. This breaks down to a difference of $.06/oz, vs $.14/oz. That's 24% fewer noodles, with a 133% price increase.
Why such a price difference? Obviously, cheese spirals are a technological marvel and Kraft needs to recoup the cost of building an entire spiral factory, not to mention the research and development. Plus, there's the benefit of eating mac n cheese feature 3 chicks you've never heard of. So, if you're looking for the best mac n cheese value, stick with the classic elbow box.
spiral macaroni is a racket [thoughts on technology]
recalls
Recall: Oscar Mayer/Louis Rich Chicken Infected With Listeria
Kraft foods is recalling all Oscar Mayer/Louis Rich chicken breast strips on fears they may be infected with Listeria monocytogenes. More »
food
What Is The Definition of "Real Kraft Cheese"?
First it was guacamole with hardly any avocado in it. Then, Capri-Sun's "All Natural" label came under-fire. Now it looks like "Real Kraft Cheese" isn't so "real" after all. From Crain's:These products get their flavor from natural and synthetic ingredients that add up to processed cheese — made in a laboratory, not on a dairy farm...More »
Kraft, like many food makers, often walks a fine line with its marketing, testing the limits of federal labeling regulations that are often vague or confusing.
capri sun
High-Fructose Corn Syrup No Longer "Natural"
For the first time, Capri Sun will not be labeled "All Natural."From the CL&P Blog:
- This past week two major food companies stopped a deceptive practice — claiming that their drinks were "natural" when they were sweetened with high-fructose corn syrup (HFCS). Both companies acted after legal action by the DC-based nutrition and health advocacy group Center for Science in the Public Interest (CSPI)....
On Monday, January 8, CSPI sued Kraft Foods for claiming that Capri Sun drinks were "natural," when in fact HFCS was the second ingredient after water. The company immediately announced that it was completely getting rid of the "natural" claim....
Then, on Friday, January 12, Cadbury Schweppes announced that it, too, would stop calling HFCS-filled 7UP "all natural." This announcement culminated several months of negotiations between Cadbury and CSPI.
capri sun
Kraft Lawsuit: Capri Sun Isn't "All Natural"
Kraft needs to start making food that isn't made out of plastic, because it's pissing people off. And the people have lawyers. A Florida woman has brought a class action lawsuit against Kraft, maker of Capri Sun. Why? She says they're guilty of deceptive marketing because the juice drink contains High Fructose Corn Syrup, and thus isn't "All Natural." More »
guacamole
Kraft: Fake Guacamole Lawsuit
If Kraft could make peanut butter with no peanuts in it, you can bet they would. The LA TImes is reporting that a California woman is suing Kraft because their "Guacamole" doesn't have enough avocado. More »
kraft
