Keurig Makes Deal To Produce K-Cups For Maxwell House & Other Kraft-Branded Coffees

Keurig Makes Deal To Produce K-Cups For Maxwell House & Other Kraft-Branded Coffees

Remember a few years ago when we showed you the astonishing video of the shrinking Maxwell House cans? Well, it’s about to get even smaller because Kraft, the maker of the “eh, it’s good enough” coffee, struck a deal giving Keurig to power to produce single-serve K-cups of its java. [More]

(bluwmongoose)

Food Companies Not Bragging About Making Products Healthier Out Of Fear You’ll Reject Change

Change can be terrifying. Just ask my brother, who ran screaming at a young age when my formerly straight-haired mom came home with a perm. That kind of reaction is exactly why the companies behind Boston Market, Hamburger Helper and even McDonald’s don’t always go bragging to customers when they change products to make them healthier — they’re worried about rejection, just like the rest of us. [More]

(Megan Schüirmann)

Kraft Recalls 1.3 Million Cases Of Cottage Cheese Due To Possible Early Disgustingness

Do you love cottage cheese? You may not love what happens to 1.3 million cases of Kraft cottage cheese that the company has recalled because they’re at an increased risk of spoilage. Affected brands include Knudsen, Breakstone’s, Simply Kraft, and Daily Chef. [More]

Kraft Recalls 96K Pounds Of Oscar Mayer Hot Dogs Because You Shouldn’t Be Surprised By Cheese Filling

Kraft Recalls 96K Pounds Of Oscar Mayer Hot Dogs Because You Shouldn’t Be Surprised By Cheese Filling

While I’ve been known to enjoy the occasional hot dog with cheese, I’ve never quite understood the appeal of those hot dogs that come pre-loaded with cheese inside the wieners. And while I’d be a bit annoyed to find out that someone at the factory had goofed and put cheese dogs in the packaging of regular ol’ hot dogs, it would be a much bigger problem for those who are allergic to dairy. [More]

Maxwell House Coffee Settles For “Good,” Not Great Or Awesome

Maxwell House Coffee Settles For “Good,” Not Great Or Awesome

Young adults are no longer interested in mediocre coffee. As far as Maxwell House is concerned, that’s okay. They don’t need the cool kids with their pour-overs and their burr grinders. Their new marketing campaign targets customers who want coffee that’s just, you know, good enough. [More]

Why Is Kraft So Darn Secretive About Its Bacon Planning?

Why Is Kraft So Darn Secretive About Its Bacon Planning?

You should know better, Kraft Foods, than to put a job that relates to bacon out there on the Internet and then not have answers for us when we inevitably come knocking. Because while yes, it seems to be a simple customer sales planning job — but it’s for bacon. Just bacon. Nothing else. [More]

Starbucks Has To Shell Out $2.7 Billion In Dispute Over Packaged Coffee

Starbucks Has To Shell Out $2.7 Billion In Dispute Over Packaged Coffee

When you don’t want to play anymore, it’s time to pay. At least in the world of business, where deals can’t just be dropped whenever it’s convenient. Starbucks is on the line for $2.7 billion it must pay to settle a dispute between it and Kraft Foods after the coffee giant ended a distribution deal for its bagged coffee. [More]

Kraft To Stop Using Artificial Dyes In Some Mac & Cheese Products (But Not In The Most Popular Version)

Kraft To Stop Using Artificial Dyes In Some Mac & Cheese Products (But Not In The Most Popular Version)

Six months after a petition to remove certain controversial food dyes from Kraft Macaroni & Cheese products made national headlines, the company has announced that it will remove artificial dyes from three kid-targeted mac and cheese products. However, Kraft will continue using the dyes in the “original flavor” versions that include elbow macaroni. [More]

Two examples of possible bad cheese.

Spoiler Alert: Kraft Recalls 735,000 Cases Of String Cheese Because It Might Go Bad Early

Kraft Foods Group isn’t stringing anyone along — pun intended, obviously — with a voluntary recall of certain varieties of Kraft and Polly-O String Cheese and String Cheese Twists. The problem is that no one likes eating processed cheese that’s past its time, and about 735,000 cases might be doing just that. [More]

Vintage Food Ads: Nabisco Bacon Thins, Parmesan Fruit Salad, And Food Sticks

(bluwmongoose)

Over time, food tastes change. This happens both because of trends and normal evolution, and because marketers tell us what it is that we want. On both counts, the middle of the 20th century was a terrible, terrifying time for American food. [More]

One Million Moms Mad At Kraft Salad Dressing Ad Because Picnics Should Involve More Clothing (?)

Hungry?

Flurberderbervuff. Merflkerneblom? Kushnerpushzle. Normally this is where I would’ve written words about how One Million Moms is super mad at Kraft’s new salad dressing ad but I can’t seem to form many coherent thoughts because come on, look at that guy. He’s going to get ants all up in his business if he doesn’t put that food away before taking a nap. [More]

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%


Julia was baking from scratch with her kids, and she dispatched them to the store to buy a glorious quantity of chocolate. Two boxes of Baker’s unsweetened chocolate. You know, sixteen ounces. The kids came back with two boxes of chocolate, but only eight ounces total. Julia reports that she had paid $3.99 for the eight-ounce bar, and her kids paid $3.38 for each four-ounce bar. That’s a pretty potent blast from the Grocery Shrink Ray. [More]

(cavale)

Kraft On Future Of Artificial Food Dyes In Mac & Cheese: We Can’t Predict The Future

A few weeks ago two food bloggers started a petition asking Kraft to stop using artificial dyes in its Macaroni & Cheese sold in the U.S. In that time, the petition has collected over 270,000 signatures, all leading up to a meeting between the bloggers and the powers that be at Kraft’s headquarters. She says during that one-hour discussion, Kraft reps told her they “can’t predict the future” regarding food dyes. [More]

(cavale)

Petition Asks Kraft To Stop Using Controversial Dyes In Its Macaroni & Cheese

For anyone who grew up in the United States of Cheese-Loving America, Kraft’s Macaroni & Cheese likely made at least a few appearances on the plate at mealtimes. Picky kids are often convinced to eat dinner just at the sight of the bright orange noodles in various shapes and it’s a better alternative than say, 30 packets of ketchup or whatever else they want to eat. But two of the yellow dyes used in the product have been banned in Europe, prompting two bloggers to petition Kraft to stop using those additives. [More]

(gumbyliberation)

Kraft Suing Cracker Barrel Old Country Stores, Claiming Rights To Cheese Since 1954

You might not be aware of it, but this town isn’t big enough for more than one company to sell Cracker Barrel branded products. At least that’s what Kraft is claiming in a lawsuit aimed at Cracker Barrel Old Country Stores Inc., after the company started to sell Cracker Barrel items outside of its own restaurants and stores.  [More]

Everyone Is Either Aghast At Candy Corn Oreos Or Really, Really Into The Idea

Everyone Is Either Aghast At Candy Corn Oreos Or Really, Really Into The Idea

I don’t know what to do with this feeling in the pit of my stomach. Is it disgust? Is it anticipation? Or is it just flat-out wonder that food companies keep coming up with weird flavor combinations to titillate the Internetz and work everyone into a lather? It might be wonder, but in any case, we’re probably going to have to get our hands on some of these golden candy corn Oreos for a Consumerist taste-testing in the near future. [More]

Shareholders To Weigh In On Whether Kraft's Mondelez Is Too Silly Of A Name

Shareholders To Weigh In On Whether Kraft's Mondelez Is Too Silly Of A Name

The collective “who now what’s that huh?” uttered when Kraft announced it was naming its spin-off snack business “Mondelez” — a combination of Latin words for “world” and “delicious” — and resulting jokes will no doubt factor in to a shareholder meeting that will decide whether the name is officially approved or not. [More]

Oreo: Breastfeeding Ad Wasn't For Public Consumption

Oreo: Breastfeeding Ad Wasn't For Public Consumption

For the last day or so, the Internet has been wondering how an ad for Oreos featuring a breastfeeding baby and the tagline “Milk’s favorite cookie” ever got made and whether or not it was a real ad or just a cute prank. [More]