Kraft: We'd Rather You Go 23% Hungrier Than Pay A Few Cents More

Kraft: We'd Rather You Go 23% Hungrier Than Pay A Few Cents More

Yesterday, we showed you photographic evidence of how the Grocery Shrink Ray had zapped one reader’s Oscar Mayer Lunchables packages from 4.4 oz. to 3.3 oz. Turns out he wasn’t the only reader who was less than thrilled about the change. [More]

Gevalia Decides 23 Years Is Long Enough, Cuts Off Customer's Caffeine

Gevalia Decides 23 Years Is Long Enough, Cuts Off Customer's Caffeine

Ken loves coffee from Gevalia, He has been an auto-ship customer of Gevalia since 1989. That means that they send him two pounds of coffee every month, and he sends them money. If it were possible to bottle that kind of customer loyalty, it would sell even better than the finest coffees. But Gevalia’s new corporate overlords, Kraft, don’t want to bottle his loyalty. They don’t even want him as a customer anymore. His account has been put on hold. No coffee for Ken. And no one knows why. [More]

The 10 Most Reputable Companies In The U.S.

The 10 Most Reputable Companies In The U.S.

The Research Institute has compiled a list of the most reputable companies in the U.S., “calculated by averaging perceptions of trust, esteem, admiration, and good feeling obtained from a representative sample of 100 local respondents who were familiar with the company.” (Then they do some statistical stuff to it.) Coming in at #1 is Google, which we think is remarkable considering how much data the company has managed to collect over the past several years, and continues to collect with new record-keeping initiatives like Google Health.