Regular readers of Consumerist are familiar with what we call the Grocery Shrink Ray, that phenomenon wherein an item sold at X price at a retailer shrinks in size but still costs X amount. In the toilet paper and tissue industry it’s called “desheeting” or even “bulking up” instead but essentially means the same thing: less product, same price, which means more money for the item’s makers. [More]
Over at Branding Post, we saw this quote about a grim dystopian future in which the word coffee no longer exists: when you pendulously breasted IHOP waitress emerges in a puff of brown cigarette smoke from the kitchens to demand your order, you won’t ask for a cup of coffee. You’ll ask for a Starbucks.