This Ad Is Really Concerned About Saving Bi Lions… Wait, What?

This Ad Is Really Concerned About Saving Bi Lions… Wait, What?

Consumerist reader Chris is really glad that Accenture is all about saving bi lions, snagging this photo of an ad for the company at Dallas-Fort Worth Airport. But while it first it might seem like Accenture had a bit of a misspelling and is inadvertently touting its dedication to rescuing big cats who roar both ways, it could also be a brilliant advertising move. [More]