It’s not surprising that sales of breakfast cereal are falling: Americans, as a whole, are starting to eat breakfast on the move, cut carbs, and many people are fearful of genetically modified corn and wheat. If we do sit down and eat breakfast, we’ll scramble some eggs or microwave some oatmeal. [More]
First things first: If you don’t want to see a deceased rodent lying atop a bed of cereal, don’t click on any of the links in the below post. Because when a woman poured her grandson some Kellogg’s Crunchy Nut Corn Flakes and saw a dead mouse fall out, she made sure to take a photo as proof. [More]
Marketers don’t really need to encourage Americans to eat cereal for dinner or for a late-night snack. We’re already doing that. Well, I am. Yet Kellogg’s has come out with special limited-edition packaging for some of their sugariest cereals to encourage us to snack on them in the evening hours, and at least one of our readers finds it inappropriate. [More]
Colored froot-flavored cereals like Froot Loops come in a rainbow of colors, and those colors align with different flavors of “froot,” don’t they? Well…no. They do not. All of the different colors in the box are only that: colors. [More]
When food companies need to work on their profit margin but don’t want to raise prices, they deploy the Grocery Shrink Ray. The Shrink Ray lets them charge the same amount for fractionally less food. Today, we have most of a Shrink Rayed breakfast: it’s been deployed on Kellogg’s Special K Protein cereal and Chobani yogurt cups. [More]
I wish I could lose 7% of my body mass and get taller at the same time, but I’m out of luck…because I’m not a box of cereal. Reader Panda discovered that this amazing change has come to Kellogg’s Crunchy Nut cereal. It was hit by the Grocery Shrink Ray, but at the same time sustained a hit from the Box Growth Ray. Which might be a thing. [More]
Most of the time, when a vendor understands retail logic and basic math, an item costs less per unit when you buy more of it. Sometimes, due to errors or sale prices, things cost more per unit when you buy more. We call this phenomenon “Fuzzy Math,” and laugh at it. Reader K. found this great example of such fuzziness at a Harris Teeter store, where customers who buy the larger box are seriously missing out. [More]
Way back in 2009, Kellogg Company reached an agreement with the Federal Trade Commission to stop advertising its Frosted Mini-Wheats cereal as some kind of magical brain booster that would make kids smarter. But it’s taken four years for that issue to finally be put to bed after finally reaching a $4 million settlement in a class action lawsuit related to the same advertising. [More]
Joe is a fan of Multi-Grain Pringles, and he noticed something interesting when he bought a new can. Everything had changed. The snack had slightly different ingredients, different packaging, and of course…had been ever so slightly zapped by the Grocery Shrink Ray. [More]
If you noticed a little unexpected crunch in your Kellogg’s Special K Red Berries cereal, you might have been unlucky enough to buy one of the boxes that have been recalled over the possible presence of glass fragments. [More]
Kellogg’s may still market its Raisin Bran as having “two scoops” of raisins, but those scoops just got a little smaller. A Raisin Bran lover who uses the name Gordon Comstock here at Consumerist noticed the difference, and was lucky enough to still have the old box sitting in his recycling bin so he could prove the difference. [More]
A few weeks after getting slapped on the wrist by the FTC for the second time in a year, the Kellogg Company’s cereal division has another embarrassment on its hands — a recall of 28 million boxes of Apple Jacks, Corn Pops, Froot Loops and Honey Smacks due to “an uncharacteristic off-flavor and smell coming from the liner in the package.” [More]
For the second time in a year, Kellogg Company has been called to the principal’s office at the Federal Trade Commission and slapped on the wrist for misleading customers into thinking its cereal products offer unproven health benefits. [More]
Clearly, our post about the Eggo waffle shortages struck some kind of nerve. We contacted Kellogg’s about the real reason for the nationwide shortage, and they haven’t gotten back to us yet. So we let our imaginations run wild.
Kimberly’s life just isn’t the same. Something is missing. That something: Eggo waffles. She wants to know where they have gone, and whether they will ever return to her.