Getting thousands, maybe millions of Internet users to view, like, share, and talk about your product isn’t easy. Any number of companies have tried to anonymously post “viral” content in the hope that it will spread quickly (and without having to pay for additional ads). And following a rash of funny/interesting Pringles photos popping up on Reddit, some users claim it’s a blatant marketing gimmick. [More]
In an attempt to make their company one big, happy, snacky family, Kellogg is shelling out $2.7 billion in straight-up cash to buy the Pringles line from Procter & Gamble. As long as they don’t try to take the chips out of the can or do anything else drastic, not much should change so far as the munching experience. [More]
Brad says a breakfast-befouling chemical odor emits from his Eggo waffles when he opens the package. When he brought up the issue to Kellogg, he says the company tried to satisfy him with some coupons, which he used to buy more waffles, only to experience the same problem. He sent a package to Kellogg and is waiting to hear back, and has also gone to the Food And Drug Administration. [More]
A few weeks after getting slapped on the wrist by the FTC for the second time in a year, the Kellogg Company’s cereal division has another embarrassment on its hands — a recall of 28 million boxes of Apple Jacks, Corn Pops, Froot Loops and Honey Smacks due to “an uncharacteristic off-flavor and smell coming from the liner in the package.” [More]
For the second time in a year, Kellogg Company has been called to the principal’s office at the Federal Trade Commission and slapped on the wrist for misleading customers into thinking its cereal products offer unproven health benefits. [More]
Blaine was crestfallen that Jumbo Rice Krispies didn’t live up to his dreams of a bigger, better, Krispie-er version of the regular Rice Krispies he knew and loved. He found them mealy and soggy, and complained to the company, which pretty much admitted he was right — at least that the cereal isn’t a jumbo-sized version of the original. [More]
Kellogg decided that it isn’t such a good idea to pretend Cocoa Krispies build your immunity.
Well, %#$% there is listeria in the Eggo Waffles. A sample of buttermilk Eggo waffles tested positive for listeria, says the Georgia Department of Agriculture. The product wasn’t shipped to the marketplace, but they’re recalling a few batches that did — just in case.
Kellogg has announced that it’s going to start adding fiber to about 80% of its cereal product line, beginning with Froot Loops and Apple Jacks in August and continuing into other brands through the end of 2010. The goal is to bump up the fiber per serving to 3 grams, which is the amount the government requires to label a food a good source of fiber for kids.
Supposedly, Kellogg’s “brand reputation” is in the gutter after canning Phelps over the pot photo, slipping from #9 to #83 in a list of 5,600 companies. We’d believe it more if this “reputation index” chart from Vanno, a brand index company, didn’t look like someone was given PowerPoint and 3 minutes and told to produce some convincing evidence for a press release.
The FDA still hasn’t tracked down all that yummy salmonella-contaminated peanut butter, and until they do, they want consumers to stop eating all “commercially-prepared or manufactured peanut butter-containing products and institutionally-served peanut butter.” No, this doesn’t mean the jar of Skippy on your shelf, but it does seem to cover cookies, cakes, and ice cream; pretty much any shrink-wrapped peanut butter snack.
Can’t make it to your local prison, hospital, or school cafeteria to get in on this year’s peanut butter salmonella craze? Kellogg may have you covered at the nearest snack vending machine. The company has announced that it doesn’t want anyone eating its Keebler and Austin brand peanut butter crackers right now while it investigates whether they’re action packed with salmonella stowaways.
Kellogg has confirmed that the much-feared grocery shrink ray has now focused its malevolent beam on Apple Jacks, Cocoa Krispies, Corn Pops, Froot Loops and Honey Smacks. Boxes were shrunk by an average of 2.4 ounces.
Food marketing is largely made up of lies, but everyone already knows that. The CSPI, however, likes to find foods that are especially fraudulent in their marketing claims. These made us laugh for some reason, so we thought we’d share them with you.