Netflix Rolls Out Separate User Profiles So Your Recommendations Aren’t All ‘Dora The Explorer’

Now my imaginary son Jimmy can have his own queue.

When Netflix launched its DVD-by-mail service many moons ago, it allowed users to divide up that allotment of DVDs among members of a household. Each person had his/her own queue that could be tailored to each person’s tastes. But with its streaming service, users just had one account (though often shared across numerous devices), so everyone could see when someone was watching a little too many mid-70s French horror films starring scantily clad vampires and every family’s recommendations filled up with animated kids shows because those often get the most play on the family iPad after school. [More]