The Best Buy in Secaucus, NJ refused to match J&R’s price for a Bluetooth headset, claiming that J&R was not covered by Best Buy’s price match guarantee. Best Buy employees first called J&R—a large New York electronics retailer—a wholesaler. A manager later insisted that J&R was a Mom & Pop store and refused to match the lower price. When reader Steven attempted to cut through the absurdity by calling corporate, he was told that the price match is provided at each store’s discretion. Read his full story, inside.
“Readers who bought electronics products online were happier than those who bought at stores. That was the case for every product category we have data about. It proved especially true for digital cameras, audio gear, camcorders, DVD players, and digital video recorders. The top overall e-tailer was Crutchfield, closely followed by Costco.com, BuyDig.com, Amazon, Buy.com, and JR.com.”