How mighty brands fall. Bad leadership, bad planning, a run of bad products: any of these can damage a brand in a short amount of time, and it can take years to recover: if, indeed, the brand recovers at all. What brands are the most battered in the United States right now? 24/7 Wall Street rounded them up, based on which publicly-traded major companies are currently dealing with aggressive competition, reputation disasters, and a lack of direction. [More]
Email Cheaper for Customer Service, But You Gotta Use it Right
By April 5, 2006
Most companies that aren’t still waiting to approve funds for mimeograph machines have focused on using e-mail to handle customer service issues. But a new Jupiter research study finds it takes companies longer than answer online than it did two years ago, reports Wired.
