Should NBC Leave Schmaltzy Olympic Profiles To The Advertisers?

Should NBC Leave Schmaltzy Olympic Profiles To The Advertisers?

Long before anyone could get mad at NBC for its glitchy Olympic webcasts, the network was padding out its tape-delayed broadcasts with overlong pre-taped video profiles of various competitors from the U.S. and around the world. But here’s an idea — rather than irritate viewers by interrupting the diving competition for a 10-minute bio of a 16-year-old and then going to commercial, why not just leave these stories to the people who specialize in heartstring-tugging schmatltz: advertisers. [More]