Fabletics Seeks New Subscribers By Opening Stores In Malls

Fabletics Seeks New Subscribers By Opening Stores In Malls

Fabletics is an athleticwear company for women that sells nice workout wear outfits for about $50. They operate on a subscription model: every month, you’ll get billed for a subscription unless you log in and decide not to buy anything that month. It’s like Columbia House for yoga pants. Yet the company is doing something sort of unexpected for a retailer that uses this business model: they’re opening a seventh real-life store, with the new one at the Mall of America in Minnesota. [More]

Mall CEO’s Comment About Amazon Stores Not Meant To Represent Amazon’s Actual Plans

Mall CEO’s Comment About Amazon Stores Not Meant To Represent Amazon’s Actual Plans

Yesterday, everyone from book lovers to Barnes & Noble shareholders reacted to a tiny piece of news about Amazon during another company’s routine earnings call. The CEO of mall operator General Growth Properties told listeners that one factor affecting the future of mall traffic would be the 300 to 400 stores that Amazon plans to open in malls nationwide. “The what now?” everyone else on the call said. Now the company has walked back that comment. Sort of. [More]

Report: Amazon Is Planning Hundreds Of Physical Bookstores Nationwide

Report: Amazon Is Planning Hundreds Of Physical Bookstores Nationwide

If you thought Amazon was determined to eventually put all bookstores out of business, that isn’t quite true. Today, a mall CEO let slip that the Everything Store, which began by selling just books, wants to duplicate its real-life bookstore in Seattle across the country. Update: The company has clarified that this was not meant to be a statement about Amazon’s actual plans, but neither company denies the story, either. [More]

Etsy Will Open A Real-Life Store In Macy’s Youngster-Focused Bargainless Basement

Etsy Will Open A Real-Life Store In Macy’s Youngster-Focused Bargainless Basement

In the basement of their flagship store in Manhattan’s Herald Square, Macy’s is running an experiment. One Below is a store focused on shoppers in their teens and twenties that the department store is using as a laboratory to figure out what the kids today like, and they plan to use what they learn there in their other stores across the country. Now they’re adding something new: a real-life Etsy store. [More]

(The Digital Reader)

Amazon Puts Mini E-Book Stores In Drugstores In Washington State

Back in November, Amazon did something unexpected: the company opened a real-life bookstore in its hometown of Seattle. The company also has a Kindle and Fire showroom at its new package pickup point at UC Berkeley. Amazon clearly wants to move into real-life retail, in some ways, and they have an intriguing new product spotted on drugstore shelves in Washington state. [More]

Amazon Opens UC Berkeley Campus Facility For Students To Pick Up Packages, Maybe Try A Fire Tablet

Amazon Opens UC Berkeley Campus Facility For Students To Pick Up Packages, Maybe Try A Fire Tablet

A new college semester will begin soon, and UC Berkeley has a new January transfer: Amazon is opening yet another staffed pickup point on a college campus. The facilities are meant to promote the Amazon brand and alleviate the strain on campus mail services that are flooded with Amazon packages, and there’s something interesting in the Berkeley version: students can sample Kindle devices at an in-store counter. [More]

Amazon To Open Fifth On-Campus, Offline Location At University Of Pennsylvania

Amazon To Open Fifth On-Campus, Offline Location At University Of Pennsylvania

Amazon has spent the last year expanding its challenge to the existence of college bookstores, opening pickup locations on campuses scattered across the country. There, students can pick up things that they ordered on Amazon, and… that’s about it. A new pickup point at the University of Pennsylvania will also offer study and collaboration space for student use, and will provide same-day or next-day pickup for members of Amazon Student or Amazon Prime. [More]

This is a bookstore. It is not Amazon’s bookstore. (Gina Herold)

Amazon Opens Actual Real-Life Bookstore Today In Seattle

In the last year, there have been rumors that Amazon planned to open a gadget store and package pickup center in Manhattan near the Empire State Building, and that they planned to buy the leases of some RadioShack stores when that retailer declared bankruptcy. Neither of these happened. This morning, Amazon is opening an entirely different sort of real-life store. They’re selling books. [More]

Birchbox Wants Customers To Help Decide Where Next Stores Will Be

Birchbox Wants Customers To Help Decide Where Next Stores Will Be

Birchbox, the company to blame for the current subscription beauty box trend, opened a retail store last year in Manhattan, where shoppers can create their own boxes in person and shop for other beauty products. Now the company wants to expand, and wants customers to tell them where to build their next store. [More]

(Facebook)

BaubleBar Latest E-Commerce Retailer To Open A Real-Life Store

If you’re worried that online shopping is killing off real-life commerce, don’t fret just yet. A popular online jewelry seller, BaubleBar, is bringing its brand to Roosevelt Field Mall on Long Island. Yes, they’re moving from online to real life, opening a physical store where loyal customers and new ones can touch and try on their jewelry before buying. [More]

Amazon Signs 17-Year Lease On Manhattan Building That Is Totally Not A Store

Amazon Signs 17-Year Lease On Manhattan Building That Is Totally Not A Store

More than a month ago, there were reports that Amazon planned to rent space in Manhattan across the street from the Empire State Building to expand its own empire into brick-and-mortar retail. While Amazon has signed a lease on space in that building that includes ground-floor retail, the company says that it is not going to use that space. Nope. [More]

(OrderWithMe)

Zappos Is Opening An Enormous Real-Life Holiday Pop-Up Store

Zappos is famous for its attentive customer service, but how would that translate to real life? Customers will have the opportunity to find out from this weekend until December 31, as Zappos opens a 20,000 square foot holiday pop-up store in downtown Las Vegas. Since it’s Vegas, the store will be open 24/7 the whole time (except for Thanksgiving and Christmas) and offer an integrated retail and online shopping experience, especially to customers who download the app before they shop. [More]

Amazon Opening Real-Life Stores In San Francisco, Sacramento

Amazon Opening Real-Life Stores In San Francisco, Sacramento

Amazon hasn’t officially confirmed that it is going to open a real-life store in New York City, though “people familiar with the plans” told the Wall Street Journal about the company’s planned , and there’s definitely something about to open in the space across the street from the Empire State Building. However, the company has confirmed that it’s opening two seasonal pop-up shops in San Francisco and Sacramento, California. [More]

Report: Amazon Will Open A Real-Life Store In Manhattan

Amazon's new neighbor. (Joel Zimmer)

Back in the 1920s, catalog retail giant Sears opened massive spaces in major cities that served as combination retail stores and regional distribution centers for catalog goods. These centers closed in the ’80s and ’90s, but now online retail giant Amazon.com is following the same pattern in a tiny way, opening a combination retail store and pick-up center in New York City, across the street from the Empire State Building. [More]

(bluwmongoose)

As Offline Retail Dies, Commercial Real Estate Apocalypse Looms

As we do more and more of our shopping while sitting on our couches in our pajamas with an Ultrabook, we’re destroying a glorious American institution: the mall. Realspace retailers large and small alike have gone bankrupt and shut down or scaled back: a process that the recession only sped up. The best case scenario? Those former malls might become community colleges or gain some condos. What’s more likely? Rotting husks of shopping centers dotting our cityscapes, dragging down property values and making everyone sad. [More]

"Food In Real Life" Shows You Junk Food Without Makeup

"Food In Real Life" Shows You Junk Food Without Makeup

Not content to wait for the next installment of our occasional “Picture vs. Reality” series, someone has started “Food in Real Life,” which helpfully lowers your expectations of the microwaved treat you’re about to inhale at your desk.