The South Carolina Board of Education approved the plan last month, and appears to be moving forward with it.

"I never thought [advertising inside school buses] was a good idea to start with," said Donald Tudor, South Carolina's DOE School Transportation Director, "but when you run a state program and districts request this be set in motion, you do it so they can make a choice. Ultimately, I couldn't think of a good reason why they shouldn't have the option."

For its part, SAC promises the ads will be age-appropriate, promote a healthy and productive life, and are directly approved by district appointed personnel. Ads sold thus far are from local businesses.

"School Buses Latest Victim of Ad Creep" [BrandWeek]
(Photo: Getty)