To advertise entire categories of food, like “potatoes” or “beef” or “eggs,” the U.S. Department of Agriculture collects money from all producers of that commodity, which the Hass Avocado Board or Mushroom Council then uses to advertise those foods to the public. Now the CEO of the American Egg Board will step down a few months early after e-mails revealed that the American Egg Board was working to keep a new eggless mayonnaise product out of stores. [More]
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The American Egg Board Wanted To Take Down Eggless Just Mayo
By 9.4.15
Food companies work together under the supervision of the U.S. Department of Agriculture to create promotional campaigns that promote whole categories of products. You’ve seen their broadcast and print ads: campaigns for pork (“The Other White Meat”) and liquid milk (“Got Milk?”) really captured the public imagination, sometimes to the point that it led to litigation. Yet it’s the American Egg Board that’s behind both the “incredible, edible egg” campaigns) and an effort to keep vegan mayonnaise out of stores. [More]
