You can’t really blame reader Nathan for thinking that Beck’s beer comes from Germany. Until just a few years ago, it was an import. Then InBev, the brand’s owner, acquired Anheuser Busch, and with that lots of breweries in the United States. Breweries where they might as well make InBev-owned brands, since most consumers won’t be able to tell the difference. Or so they thought. [More]
Three years ago, the Belgian brewing company that just acquired Anheuser-Busch, InBev, sold Rolling Rock to AB. Now they’ve got it back again… and want to sell it. Anyone looking for a beer brand?
It seems that $70 a share was enough for Anheuser-Busch — the brewer agreed to sell itself to Belgian beer giant InBev over the weekend. The new company will be called Anheuser-Busch InBev, and its board will have room for two former A-B executives, including A-B CEO, August A. Busch IV.
Anheuser-Busch says that is going to fight a takeover bid by Belgian brewer InBev by cutting staff and finding savings of over $1 billion, the St. Louis-based brewer announced today. They also plan to increase profits and repurchase stock.
Missouri governor Matt Blunt has sent a letter to the Federal Trade Commission, “asking for a federal review of the proposed sale of Anheuser-Busch Cos. to Belgian brewer InBev,” says the AP. Blunt is concerned that allowing the maker of Becks and Stella Artois beers to buy the St. Louis-based brewery could create a “near monopoly” in the US beer market, and that it would damage the Missouri economy.