Reward Zone members currently earn and use points on a separate section of the Best Buy website.

Best Buy To Merge Reward Zone Site With BestBuy.com In Attempt To Gain Online Customers

As things stand now, members of Best Buy’s Reward Zone loyalty program who want to shop online have to do so through a dedicated section of BestBuy.com, which is probably not a good idea for a retailer that is having trouble converting in-store looky-loos into online buyers. And so, as part of a major overhaul of its website, Best Buy will finally be integrating the two sides of BestBuy.com. [More]