We got a tip from someone today with a funny pic of a misspelled McDonald’s sign at the University of Missouri campus in Columbia, MO. We thought we’d do a Google search to see if this was old news or not. What we found out was that “Angus” is too ripe a target for word vandals, or even just opportunistic photographers, to pass up.
I’ve always thought “Jack in the Box” was a weird name for a fast food restaurant, but this new branding approach the company is rolling out in San Diego—where Jack HQ is located—seems like a step back. By isolating “Jack,” so much, they’re going to be sending immature people everywhere into fits of smirking. I keep imagining commercials with taglines like: “It’s time for a little Jack,” or “Hungry? Jack it!” Other than that, is it just me or does it look incredibly retro?