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The Story Behind Trader Joe's 'Two-Buck Chuck' Wine

The Story Behind Trader Joe's 'Two-Buck Chuck' Wine

By Chris Morran August 24, 2010

Ever wonder how Trader Joe’s stores can sell Charles Shaw wines — more commonly known as Two-Buck Chuck — for such low prices? CNN.com just posted this interview with Fred Franzia, the man behind the discount drinks. [More]

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