The folks at IMAX need to learn when to take a compliment. When someone name-drops your brand as an aspirational standard, you should smile and appreciate the respect. What you shouldn’t do is demand that a news website retract an entire story just because someone mentions your brand. [More]
Summer blockbuster season is almost upon us. The months of kicking back in the full-blast air conditioning and watching digitally-created stuff blow up will begin in just a couple of weeks, and at this point, it’s an annual ritual. [More]
Thanks to innovations like 3D and IMAX (or IMAX-ish), going to see a movie in theaters is an experience that a home theater really can’t match, even if a home theater has the benefit of comfier seats and no obnoxious strangers. The bosses of Regal Cinemas, one of the chains that have consolidated Americans’ away-from-home movie experience, understand this. So they’re going to raise ticket prices some more. [More]
As we established last week, not all IMAX screens are the same. Some are amazingly gimongous while others are only moderately gargantuan.
I can admit this here, and only thousands of people will judge me, but: I’m a sort of a nerd. I was really excited when the Regal Cinema at my local mall started knocking down walls to put in an IMAX theater. And none of this documentary-with-swooping-cameras motion sickness crap you get at the museum IMAX theaters, either—they were showing actual cinematic releases. Like “Star Trek.” And “The Dark Knight.” Also, “Star Trek.”