Starbucks Is Trying Really Hard To Fit In With The Cool European Kids

Starbucks Is Trying Really Hard To Fit In With The Cool European Kids

Now that Americans basically use Starbucks as a public restroom where you can also buy burned tasting coffee, it seems the mega chain is trying its best to impress our cool kindred across the pond. They’re spending millions in a new campaign to convince the Europeans that they aren’t just “impersonal,” “mediocre” and “expensive” coffee. [More]