Will ‘Premium’ Hot Pockets Draw In Foodies And Other Snobs?

Will ‘Premium’ Hot Pockets Draw In Foodies And Other Snobs?

Is it possible to reach customers who turn their noses up at tasteless packaged foods with your tasteless packaged foods? That’s the dilemma that the nation’s food business faces as they try to attract the attention of a generation of farmer’s market-loving food snobs. How can they coax these people to buy canned soup and Hot Pockets? [More]