Fake Family Lives In Real IKEA

Fake Family Lives In Real IKEA

Guy Ben-Ner shot a short sitcom in which a family drama is played out while the characters are depicted as living inside an IKEA. They shot it in within three different IKEAs, one in Berlin, one in Israel and one in New Jersey, and its edited so the action flows seamlessly between the scenarios. Real customers walk by and at one point almost steal the camera. Amusing commentary on consumer culture and geopolitics and damned clever idea. [More]