Study: Kids Think Cereal With Cartoon Mascot Tastes Better

Study: Kids Think Cereal With Cartoon Mascot Tastes Better

Here’s a sad, but entirely unsurprising piece of consumer news. In a peer-reviewed study recently published in the Archives of Pediatrics and Adolescent Medicine, researchers at the University of Pennsylvania’s Annenberg School for Communication fed the same cereal to school-aged children in different boxes. Boxes with a cartoon character earned higher tastiness ratings from the kids. [More]

Actual Children Taste-Test Generic Cereals, Declare Them Delicious

Actual Children Taste-Test Generic Cereals, Declare Them Delicious

Personal finance blogger Len Penzo doesn’t have a minivan full of highly trained tasters at his disposal like our siblings at Consumer Reports. When he set out to compare generic and name-brand cereals, he found something even better. He rounded up the small children of his neighborhood, and subjected them to a blind cereal taste-test. [More]