The whole idea behind I Can’t Believe It’s Not Butter is supposed to be that this yellow, smushy spready product you put on bread and spray on vegetables (which is kind of weird, right?) is so ridiculously akin to the real thing, that you just cannot believe it’s not butter. Someone should’ve told that to the brand’s Twitter account manager. [More]
I Can't Believe It's Not Butter Twitter Account Wants You To Just Cut To The Chase Already
By February 17, 2012
This Bottle Of I Can't Believe It's Not Butter Is Incredibly Accurate
By December 9, 2010
Don’t you love it when products at the grocery store do the math for you? Take for instance this spray bottle of I Can’t Believe It’s Not Butter. [More]
To Build a Better Butter
By June 14, 2006
A smooth and creamy butter-like confection, Thomas Bartlett’s Minor Tweaks consumer letters are a source of reassuring delight, whether spread over a lightly toasted keyboard in the morning, as a dipping dollop during mid-afternoon snack or melted over a bowl of popped corn for a Hellraiser marathon for the whole family.
