The Mad Genius Behind The Rebirth Of Hydrox, Astro Pops And Maybe Marshall Field’s

The Mad Genius Behind The Rebirth Of Hydrox, Astro Pops And Maybe Marshall Field’s

We’ve all felt the sting of losing a beloved brand when a company goes out of business, stops making your favorite candy or gets sold off bit by bit to the highest bidder. But what if you could resurrect those treasured relics of days gone by and bring them back anew? And how would it even be possible? [More]

Hydrox Cookies Are Dead

Hydrox Cookies Are Dead

In 2003, without warning or announcement, Kellogg Co. killed off the cookie — by then rechristened Droxies — after failing to gain ground against the dominant Oreo, one of the country’s best-selling snack foods.