Wouldn’t it be completely crazy to put five dads and five babies in a house for five whole days? asked Huggies in a recent ad campaign. No, it wouldn’t, complained dads (and moms) around the country, because believe it or not — dads are quite capable of parenting, much less putting on a diaper. Those “Dad Test” ads are now going away. [More]
Huggies doesn’t mind patting itself on the back for a “new lower price” on a bulk box of diapers, crowing about the dollar less they’re charging customers at Sam’s Club. But as Jay found out, they’re not as chatty about the fact that the price is for less diapers. Zap! Grocery shrink ray! [More]
For about one-third of babies and young children, their primary caregiver is their father. And most dads today pitch in with child care and have some working knowledge of how a diaper works. So it’s not hard to see why some parents are annoyed at the new “Dad Test” campaign for Huggies diapers. The concept: leaving babies alone with their dads for five days is somehow the “ultimate test” of the quality of diapers and wipes. [More]
Diaper commercials, much like commercials for menstrual products, have always sort of glossed over the actual function of the products. No more. A new Huggies ad for denim-patterned diapers (really) features a voice-over that says “I poo in blue,” and ends with the tagline, “The coolest you’ll look pooping your pants.” [More]
Every so often, Tom Bartlett writes a letter to a consumer products division. The letters always contain backhanded compliments and odd questions, phrased just so.