Highmark "Healthcare Gift Card" Usable To Buy Cigs, Junk Food

Highmark "Healthcare Gift Card" Usable To Buy Cigs, Junk Food

A health insurance company is touting what some might think sounds like a great idea, a gift card that can “cover out-of-pocket expenses related to personal health and wellness.” Perfect for sick friends and ailing relatives, right? Well a Pittsburgh paper got one of the Highmark-branded cards and was able to buy from Rite Aid: cigarettes, chewing tobacco, Doritos, fudge brownies, Butterfingers, Hot Pockets, Mountain Dew, and a plastic World Wrestling Entertainment World Championship belt.

Insurer Says, "Turn Medical Costs Into Holiday Gifts!"

Insurer Says, "Turn Medical Costs Into Holiday Gifts!"

Nothing says “I love you, Mom,” like some more medicine for her diabetes, or “You’re the best, Dad,” like a refill of nitro tablets. That’s why the health insurance company Highmark is offering new Healthcare Visa Gift Cards—for about $5 plus an unspecified shipping and handling fee, you can load it with anywhere from $25 to $5,000 to be used exclusively on medical expenses. After the first 9 months, the card emerges from the womb of “I already paid for this!” and starts charging you a monthly $1.50 maintenance fee. Won’t your kid be excited come Christmas morning when she finds out her staph infection is going to get treated?!