Protein Shrink Ray Hits South Beach Cereal Bars

Protein Shrink Ray Hits South Beach Cereal Bars

Some of Kraft’s South Beach Living cereal bars have been reformulated, and the new label boasts that, in addition to a “new lower price,” the bars have “twice the protein of the leading cereal bars.” That might be true, given that most cereal bars are made up of little more than corn, rice, corn syrup, rice and corn. But the new bars actually have 20% less protein than the previous versions.