Do Americans feel strongly enough about high fructose corn syrup to seek out food without it? Will anyone go out of their way and pay extra to find soda or ketchup without the controversial corn-based sweetener? AdAge reports that some companies are removing it from their products, but have discovered that marketing the change without alienating consumers who weren’t aware of or simply don’t care about the presence of HFCS poses unique problems. [More]
There’s a movement in New York to have the state pass a so-called “soda tax” that impose taxes on soft drinks containing more than 10 calories per 8 ounces. Among the beverages included would be just about all non-diet sodas, sports drinks, energy drinks, sweetened coffees and teas (only in bottles), and fruit and vegetable juices containing less than 70% natural juice. According to the ads being run by the supporters of the tax, the goal is to curb childhood obesity. But will it really work? [More]
A University of California study on human subjects seems to indicate what food activists have long believed: high fructose corn syrup has special qualities which cause humans to pork up like animals in a feed lot. Oh, and it also may help cause life-threatening chronic diseases. The study was small, but frightening. [More]
Kids Design Cute Heinz Ketchup Packets, Learning Important Early Lessons In Mass-Market Commodification
As part of its ongoing efforts to “help consumers balance calories consumed with calories expended,” Coca-Cola plans to roll out a 90-calorie can later this year. The 7.5-ounce can will include about 5 1/2 teaspoons of sugar (or high-fructose corn syrup), and may sell for about 50 cents per can.
Coca-Cola is getting ready to roll out new labels that will prominently display the calorie count for each bottle or can. “Now more than ever, people expect facts about the products they consume to be both readily available and visible,” said CEO Muhtar Kent. What facts won’t be on those labels? Any information about where the calories come from, like, say, high fructose corn syrup, is relegated to its traditional spot in the Nutrition Facts box. But with most non-diet sodas, the math is pretty easy: If the label says 100 calories, that’s pretty much 100 calories of sugar or corn syrup.
Sure, many of us read Fast Food Nation and had nightmares for weeks afterward. Or, I did. William Harris analyzed fast food menus and broke down the most popular ingredients for a How Stuff Works article. Only one item on the list is something that I would acknowledge as “food.”
Passover is a holiday that has special meaning to everyone, regardless of faith, because it’s the time of year when some food and drink companies release products sweetened with real sugar instead of high fructose corn syrup (HFCS). If you want to stock up on real sugar Coca-cola or u-bet chocolate syrup (which I’ve never heard of, but John Hodgman seems to like), or if you just want to see whether you can really taste a difference between HFCS and cane or beet sugar, now’s your chance.
I was looking again at the quote from Con-Agra in regards to trace amounts of mercury found in HFCS-laced foods like ketchup, and the thing is, people don’t just eat ketchup. HFCS is everywhere.
Did Jeremy Piven eat 200 lbs of ketchup a day? According to a new study, which found trace amounts of mercury in a number of high-fructose-corn-syrup laden foods like Coke, Nutri-Grain Strawberry Cereal Bars and ketchup, maybe so.
Pepsi is suing an Atlanta distributor for distributing Mexican Pepsi, sweetened with cane sugar instead of high fructose corn syrup, in the U.S.
The Corn Refiners Association is sick and tired of people expressing uncertainty about the dubious heath benefits of high fructose corn syrup, so they’re running some commercials featuring aggressively annoying people getting schooled on the “facts” about our most omnipresent sweetener. All we managed to glean from the commercials is that not consuming high fructose corn syrup makes you rude. In the first one, one mom walks up to another (who is pouring some sort of pink liquid from a jug) and says, “Wow, you don’t care what the kids eat, huh?” What a jerk.
Label-conscious consumers are skipping over high-fructose corn syrup in favor of products sweetened with natural alternatives like cane sugar, honey, and fruit juice. Finding HFCS-free items takes work, but the Corn Refiners Association worries that consumers are increasingly up to the challenge. They recently launched a “major marketing campaign” to defend their chemical concoction. Are you paying any attention to the sweet brouhaha?
Kraft needs to start making food that isn’t made out of plastic, because it’s pissing people off. And the people have lawyers. A Florida woman has brought a class action lawsuit against Kraft, maker of Capri Sun. Why? She says they’re guilty of deceptive marketing because the juice drink contains High Fructose Corn Syrup, and thus isn’t “All Natural.”