Silly Consumer, Did You Think Your Prescription Info Was Private?

Silly Consumer, Did You Think Your Prescription Info Was Private?

The NYT has the story of a woman who, more than 10 years after she tried and failed to have a baby using in vitro procedures, is still getting marketing information for all sorts of products. First it was Pampers and baby formula — then, as the baby she did not have “grew up,” so did the marketing offers. How did they get her information? They bought it.