The purple Easy-Bake Oven that inspired the petition.

Petition Results In Hasbro Introducing Gender-Neutral Easy-Bake Oven

We know you’ve all been following the saga of one teen’s attempt to convince Hasbro to make a less-purple version of its famous Easy Bake Oven that her brother wouldn’t be embarrassed to use. It looks like her meeting with the toy company went well, as we’ll soon see a new version of the toy oven on the market. [More]

The purple Easy-Bake Oven that inspired the petition.

Hasbro Meeting With 13-Year-Old To Hear Her Ideas On “Girly” Easy-Bake Ovens

The New Jersey eighth grader who started a campaign for less girly Easy-Bake Ovens is headed straight to the top! And by that we mean she’s meeting with Hasbro’s Easy-Bake team (that team must have a lot of recipes for tiny cookies) to talk about her ideas concerning their product.  [More]

(Hasbro)

Eighth Grader To Hasbro: Your Purple Easy-Bake Oven Is Too Girly For My Little Brother

If people get ants in their pants over a LEGO set just for girls, why not go after the purple Easy-Bake Oven, which features girls prominently on its packaging, for promoting sexist attitudes? That is the cause an eighth grader has taken up against the makers of the toy oven, Hasbro, because she doesn’t want her little brother to think cooking is only for girls. [More]

Hasbro Uses Fan's Love To Get His Address & Send Creepsters After Him

Hasbro Uses Fan's Love To Get His Address & Send Creepsters After Him

Hasbro really knows how to take intense love and devotion to its products and turn it into a creepy, weird stalkerish situation, and fast. A man named Martyn in Australia was so into Nerf guns that he had a blog devoted to the subject so he and other fans could geek out over the toys. All fine and dandy until he posted a review of a gun that wasn’t released yet. [More]

Incandescent Light Bulb Law Forces Change To Easy-Bake Oven

Incandescent Light Bulb Law Forces Change To Easy-Bake Oven

After nearly half a century of injuring children and occasionally baking things, things are about to change for the Easy-Bake Oven as its traditional heat source is set to go the way of the dodo. [More]

Should Hasbro Be Allowed To Own A Kids' TV Channel?

Should Hasbro Be Allowed To Own A Kids' TV Channel?

New kid-centric cable channel The Hub hasn’t even debuted yet, but it’s already receiving a lot of criticism from parental and consumer watchdog groups, not because its programming is too violent or racy, but because it’s co-owned by toy and game giant Hasbro. [More]

Start Your Child's Beer Pong Training Early

Start Your Child's Beer Pong Training Early

Rounding out our trilogy of beer pong posts this week, here’s an exciting product that commenter Nic715 pointed out: Hasbro’s game Cuponk. Throw the ball into the cup, and lights go off and electronic noises sound. It’s a way to have some family fun and hone your kids’ skills long before they leave for college. [More]

Hasbro Casts Spell Of Greater Invisibility Over D&D Cancellation Page

Hasbro Casts Spell Of Greater Invisibility Over D&D Cancellation Page

You can’t cancel your annual membership agreement with Hasbro’s “D&D Insider”—at least not easily, and not at all for some frustrated users. Company admins keep giving out ridiculous instructions on the user forums, but those posts are followed by customers saying all they get are error messages, no matter what browser/OS combo they try. To make matters worse, their customer service department was closed over the holidays, so nobody was answering the phone numbers they listed. This is the kind of runaround we expect from scammers like the Acai resellers, not a national toy company.

How Do You Reach Hasbro's CEO Brian Goldner?

How Do You Reach Hasbro's CEO Brian Goldner?

Hasbro promised to replace a Nerf product that broke within minutes of being removed from its package, but that was back in October and Ed still hasn’t received anything.

Poison: The High Cost Of Cheap Batteries

Poison: The High Cost Of Cheap Batteries

Cadmium batteries are cheap and safe to use, but hazardous to manufacture. They’ll save you money—about $1.50 for the average cadmium-powered toy, says the Wall Street Journal.

Hasbro And Visa Pervert LIFE Board Game To Train Children In Racking Up Credit Card Debt

Hasbro And Visa Pervert LIFE Board Game To Train Children In Racking Up Credit Card Debt

As if credit card-related debt wasn’t a big enough problem in the U.S., Hasbro and Visa want to fuel the fire. Hasbro is launching a new edition of The Game of Life called Twists and Turns that will replace play money with a Visa-branded card. Matt Collins, Hasbro’s vice president of marketing, said of the switch, “When we started to design a completely new edition of the popular game, we knew it was also time to reflect the way people choose to pay and be paid – and replacing cash with Visa was an obvious choice.”

Almost 1 Million Easy-Bake Ovens Recalled

Almost 1 Million Easy-Bake Ovens Recalled

Hasbro is recalling 985,000 Easy-Bake ovens due to reports of children’s hands getting stuck inside the oven, resulting in burns and lacerations.

Top 10 Biggest Business Debacles 2006

Top 10 Biggest Business Debacles 2006

Welcome, New York Times readers. Here’s a bit of an intro to The Consumerist, if you’re curious and want to learn more.

Oozinator: AV Club Peepshows Hasbro’s Marketing Team

Oozinator: AV Club Peepshows Hasbro’s Marketing Team

Monopoly Eschews Cash For Easy Credit

Monopoly Eschews Cash For Easy Credit

Oozinator Ooze Tested

Captivated by the Oozinator squirt guns possibilities, mainly those involving its ability to shoot ooze, we ordered one. Here is the money shot. It fulfills all your hopes and dreams. This is but a preview of a longer ooze opus. Enjoy.

Oozinator Purchased

1 Oozinator Blaster $24.99 1 $24.99

Barbie Is Still A Dirty Whore

Barbie Is Still A Dirty Whore

Given the fact that most children’s first experience oggling the fascinating mystery of the opposing gender’s genitalia comes from pulling down a Barbie or Ken doll’s genitalia and examining the amorphous mass of plastic at the crotch, it probably shouldn’t be surprising that there’s a lot of busy-body parental groups who are willing to launch consumerist campaigns any time Barbie exhibits a glimmer of sexuality.