Two months after unveiling its Alert Energy caffeinated gum, and shortly after the Food and Drug Administration announced an investigation into products with additional caffeine, the folks at Wrigley have decided to pull the gum from store shelves, for now. [More]
Icebreakers gum may be a great way to “break the ice,” but you wouldn’t want to use them to help your dog freshen his breath. Many pet owners aren’t aware that the artificial sweetener inside it and many other products, Xylitol, can be acutely toxic to dogs if the canines eat it. KCBS has the tragic story of one corgi who suffered acute liver failure after he got into a bag of Icebreakers. [More]
Last August we told you how you could get ten bucks in an Eclipse gum class action settlement over how they claimed to kill germs, and reader Tom writes in to say he just got his Hamilton in the mail. Cash money in the bank! [More]
Sick of paying for heartburn meds at the drugstore? The New York Times says you might be able to find a cheaper remedy for the ‘burn by picking up some chewing gum at the checkout counter. [More]
Eclipse gum says it kills germs. A false advertising class action lawsuit begs to differ. Wrigley denies any wrong-doing, but now you can get $10 if you bought any of their chewing gum after June 1 2008. [More]
Sometime soon Wrigley’s will start promoting its new Slim Pack packaging in select markets, and nationwide by 2009. It’s slimmer! It’s easier to carry! And it’s got 15 sticks instead of 17—for the same price! A Wrigley’s vice president told Brandweek that consumers wouldn’t care that they’re getting less product: “To them the value goes up because they’re getting a better tasting product in a better package.” Ha ha consumers sure are stupid, aren’t they, VP of Wrigley’s?
No commercial claim is so trivial that it can’t be tested and documented online, apparently, which is why Cheap Eats has performed a gum-chewing test for Stride gum, the brand that claims its flavor will last so long that gum sales will plummet and put the company out of business. (If that claim is true, we think there’s a shareholder lawsuit waiting to happen.) So how long does the flavor last? Somewhere around 30-45 minutes, depending on what you consider “flavor.”
For the first time ever, the American Dental Association is putting its seal on some Wrigley’s chewing gum products—they’ll now say that the ADA considers them products that are “clinically proven to help prevent cavities, reduce plaque acid and strengthen teeth.” The ADA and some health professionals say that this is a perfectly acceptable application of the seal, because a full study was carried out that proved the products work. The only problem is, the study was privately funded and the gum companies partially paid for them.
Well, hey, the song is catchy. The Chinese certainly seem to like it. —MEGHANN MARCO