"There's really no good that can come of this," said a local police captain of the publicity stunt.

Before last summer’s horrific fatal shootings at The Dark Knight Rises screening in Colorado, hiring costumed “gunmen” to walk into a crowded movie theater as a marketing stunt would have merely been a bad idea that might have made the local news. Post-Aurora, it’s the kind of idiotically ill-advised idea that results in multiple 9-1-1 calls and the theater having to apologize to outraged customers. [Reddit via Gawker]

Microsoft Sets Up Hut Outside Apple Store To Poach Customers

Microsoft Sets Up Hut Outside Apple Store To Poach Customers

Figuring that if you can’t bring others’ customers to you, it’s best to go to them, Microsoft is trying to draw interest in its new emporium by setting up a hut outside a Seattle Apple Store. The hut, which is promoting the Xbox 360’s Kinect peripheral, is an attempt to advertise an upcoming Microsoft store to the throngs of iPhone 4S buyers. [More]

We Hope This Is Real: Plates On Benches Leave Ads On Ladies' Legs

We Hope This Is Real: Plates On Benches Leave Ads On Ladies' Legs

Here’s a guerrilla marketing technique that goes far beyond KFC’s advertising of the Double Down on the butts of college co-eds. A clothing store in New Zealand is using plates installed on benches to imprint their ad onto the back of bare legs. [More]