Dr. Dre Gets Beats Headphones On Olympians' Ears, Annoys Actual Sponsor Panasonic

Dr. Dre Gets Beats Headphones On Olympians' Ears, Annoys Actual Sponsor Panasonic

Pairs of Beats by Dre headphones have showed up on many of the coolest ears on the planet, because it’s good for the brand to put them there. Lady Gaga and Justin Bieber have even had their own branded earbuds. (You might not think Bieber is cool, but his name does sell stuff to tween girls.) Getting the cans on to the heads of pro athletes is also key, which is why a wonderfully sneaky guerilla campaign began with the company slipping headphones to some highly visible Olympic athletes off-campus…despite Panasonic spending nine figures to be an official electronics sponsor of the Games. The International Olympic Committee is not thrilled with the good doctor. [More]

Top 5 Guerilla Marketing Mishaps

Top 5 Guerilla Marketing Mishaps

In the never-ending quest for free publicity, guerilla marketers have gone through great lengths to try to make a big splash. Many guerilla marketers will often concoct stunts that are risky or illegal to grab the publics’ attention. Some stunts go over better than others while a few completely backfire. As a tribute to these foolhardy souls, WebUrbanist has put together their top 5 mishaps in guerilla marketing. The list, inside…

Please Ignore the 800 Pound Guerilla Marketer in the Corner, Napster Frontmen Beg

Please Ignore the 800 Pound Guerilla Marketer in the Corner, Napster Frontmen Beg

We could have been the ones to get a bad PR flack fired. Two weeks ago, Nadine at Guerilla PR tried to airplane gaming blog Kotaku a big bowl of Napster payola:

Glamour Pits Stilettoed Women in Death Race for Dollars

10,000 or 11,877.01 in U.S. torture dollars. The race is masterminded by glossy mysoginists, Glamour Magazine.