Has Gatorade Been Slimmed Down By The Grocery Shrink Ray?

Has Gatorade Been Slimmed Down By The Grocery Shrink Ray?

For years, Gatorade drinkers have grown familiar with the hard lines of the sports drink’s 32 oz. plastic bottle. Now we’re hearing that the beverage might be shifting over to a slimmer, easier-to-grip bottle — that is also 12.5% smaller. [More]

Jennie-O Reverses Grocery Shrink Ray To Add 10% More Fat Back In To Turkey Franks

Jennie-O Reverses Grocery Shrink Ray To Add 10% More Fat Back In To Turkey Franks

Here we thought the grocery shrink ray only worked one way, but Jennie-O is blowing our minds with a subtle reversal of the ray, turning it into a zapper that adds 10% of the fat back in to its turkey franks. [More]

Kraft: We'd Rather You Go 23% Hungrier Than Pay A Few Cents More

Kraft: We'd Rather You Go 23% Hungrier Than Pay A Few Cents More

Yesterday, we showed you photographic evidence of how the Grocery Shrink Ray had zapped one reader’s Oscar Mayer Lunchables packages from 4.4 oz. to 3.3 oz. Turns out he wasn’t the only reader who was less than thrilled about the change. [More]

Lunchables Fall Victim To The Grocery Shrink Ray

Lunchables Fall Victim To The Grocery Shrink Ray

Consumerist reader Mike has been noshing on Oscar Mayer Lunchables — you know, the pre-packed meat/cheese/cracker things — for years. To him, they were a dependable way to have a quick and cheap bite to eat for lunch in the office. That is, until they felt the ZZZZZZZZZZZZZZAAAPPPP! of the patented Grocery Shrink Ray. [More]

Safeway's New 'Easy Scoop' Ice Cream Easier To Scoop Because There's Less Of It

Safeway's New 'Easy Scoop' Ice Cream Easier To Scoop Because There's Less Of It

Safeway’s Lucerne house brand ice creams have been repackaged, and now come in a round container branded the “Easy-Scoop Package.” That’s a nice redesign, and round containers are easier to scoop from. Only, as reader Ryan points out, maybe the ice cream is easier to scoop now because there’s now a half-quart less of it. [More]

Round Saltines Disguise Stealth Shrink Ray

Round Saltines Disguise Stealth Shrink Ray

As we reported on Friday, in parts of the Northeast, Nabisco’s traditional Premium brand saltine crackers have abruptly disappeared from the shelves. Unless they want to switch to one of the several other brands of saltines, their only choices are mini crackers or the new round ones. The change also disguises a stealth Grocery Shrink Ray that reduces the total mass of crackers in a box. [More]

Nabisco Zaps Triscuits With Grocery Shrink Ray

Nabisco Zaps Triscuits With Grocery Shrink Ray

It’s time to play Spot the Difference! Between the older Triscuit box on the left and the one on the right, Nabisco made at least four changes. It doesn’t really matter if you can find them all, since only one change matters. [More]

Blue Plate Mayo Proudly Says "No Shrink Ray Here"

Blue Plate Mayo Proudly Says "No Shrink Ray Here"

Blue Plate Mayo wants everyone to know that it’s still rocking the 32 oz. [More]

Grocery Shrink Ray Removes Granola Bars From Quaker Boxes

Grocery Shrink Ray Removes Granola Bars From Quaker Boxes

Consumerist reader Brad went shopping for some Quaker Chewy Chocolate Chip granola bars the other day, only to find that the Grocery Shrink Ray had zapped away 20% of the bars but left the price the same. [More]

Grocery Shrink Ray Zaps Nate's Meatless Balls

Grocery Shrink Ray Zaps Nate's Meatless Balls

I always found Nate’s brand of meatless meatballs (or: balls) to be the best-tasting vegetarian substitute around, and better than most frozen meatballs on the market. Michael is a fan, too. At Whole Foods recently, he noticed that the package had changed, and the amount inside. But not the price. [More]

Extra Sneaky Grocery Shrink Ray Hits Sun Detergent

Extra Sneaky Grocery Shrink Ray Hits Sun Detergent

It looks like our good old friend the Grocery Shrink Ray has zapped bottles of Sun detergent. The after effect is a little extra trickier than usual, though. The new smaller size screams, “50% MORE LOADS!” while in tiny print underneath that it says “vs. 29 load size.” In reality, it has three few ounces than the older version. Sly! [More]

Price Chopper's Ice Cream Is Always A Full Half-Gallon,
Except When It Isn't

Price Chopper's Ice Cream Is Always A Full Half-Gallon, Except When It Isn't

Northeastern grocery chain Price Chopper is one of the few companies around that still sells a full half-gallon of ice cream. None of this 1.75 or 1.5 quart shrink-rayed nonsense that you find at their competition, but a proper half gallon. You can’t blame them for bragging about this in stores and in their advertising materials. But Scott discovered where all of this bragging falls apart: Extreme Moose Tracks, which has a slightly smaller container than other flavors. Harbinger of shrinkage to come? Not quite. When he contacted Price Chopper, they explained that there’s a little less ice cream in that flavor’s container because of the amount of candy included. Guess it’s too extreme. [More]

Ken's Steak House Increases Salad Dressing Bottle Size,
Doesn't Charge More Or Brag

Ken's Steak House Increases Salad Dressing Bottle Size, Doesn't Charge More Or Brag

Sometimes, companies reverse the famed Grocery Shrink Ray, and actually increase the quantity of their product without also hiking the price. Ken’s Steak House recently increased the amount in a bottle from eight ounces to nine. Even more astonishingly, they didn’t feel the need to brag about this on the bottle. [More]

Not Even Warm And Fuzzy Cereals Immune From Grocery Shrink Ray

Not Even Warm And Fuzzy Cereals Immune From Grocery Shrink Ray

As an avid Consumerist reader, Drew knows to watch out when the boxes on the supermarket shelves get a makeover. Oftentimes these are tell-tale signs that the grocery shrink ray has been at it, reducing the amount of content you get and charging you more. His favorite cereal, Kashi Honey Sunshine, was a recent victim, dropping from 12 oz to 10.5 oz and getting a “New Look!” in the process. [More]

Orville Redenbacher Uses New Fancy Bowl To Disguise Shrink Ray Effects

Orville Redenbacher Uses New Fancy Bowl To Disguise Shrink Ray Effects

Looks like old Orville Redenbacher has been working on his sleight of hand technique. He wants you to focus on how his kettle corn popcorn is in a new easier to use “pop up bowl,” and ignore how it’s been downsized to 2.9 oz per bag from 3.3 oz. Worse, writers tipster Derek, the popcorn doesn’t pop as well. [More]

Grocery Shrink Ray Zaps Pop Secret Popcorn

Grocery Shrink Ray Zaps Pop Secret Popcorn

Consumerist reader Bryan says he tends to buy a new box of Pop Secret microwave popcorn every month or so. But while he was putting away his groceries the other day he noticed that the new box seemed a bit thinner than he’d become accustomed to. [More]

Grocery Shrink Ray Hits Odwalla, Reducing From 15 To 12 oz

Grocery Shrink Ray Hits Odwalla, Reducing From 15 To 12 oz

Myron Reducto is at it again, turning his Grocery Shrink Ray Gun on Odwalla juice, zapping it down to 12 oz from 15. The price is the same Odwalla has lowered the suggested retail price for the bottles, but some retailers have opted to keep the price the same. Like other food packagers, Odwalla is combining the shrinkage with a packaging redesign that it hopes will get more press. In this case, they are simultaneously rolling out bottles that are made from 100% plant based HDPE plastic. [More]

Lil' Drums Ice Cream Cone Packages Now Even More Lil'

Lil' Drums Ice Cream Cone Packages Now Even More Lil'

Fans of Nestle’s perfectly dessert-sized mini Drumsticks will be disappointed this summer. While the individual cones have stayed the same size, there are now only ten to a box instead of the former twelve. Update: Nestle let us know that the change is actually the other way around: the package is becoming less lil’, not more. [More]