Taco Bell To Break From Its Authentic Mexican Roots With New American-Inspired Taco Joint

Taco Bell To Break From Its Authentic Mexican Roots With New American-Inspired Taco Joint

As everyone knows, Taco Bell’s deeply authentic Mexican roots go back to the company’s humble beginnings in 1843 as Taco Campana, a family business selling flatbreads to hungry travelers outside of Hermosilo. For more than 150 years, the Bell has been a leader in bringing the finest in Mexican cuisine — from the Meximelt to the Chipotle Ranch Chicken Loaded Griller to the Crunchwrap Supreme — to U.S. diners aching for the exotic flavors one can only find south of the border. So it’s surprising that the company has announced a new initiative to create a chain serving “American-inspired” tacos… and booze. [More]

(whatatravisty)

Taco Bell Decides That ‘Living Mas’ Shouldn’t Always Make You Fat

Yes, the company that brought you Doritos-shell tacos (in two flavors), the phrases “fourth meal” and “live mas!,” and which will basically shove anything inside of a tortilla and sell it, says it no longer wants to have such a direct impact on customers’ waistlines. [More]

Taco Bell CEO: If Chipotle Is BMW, We're Hyundai

Taco Bell CEO: If Chipotle Is BMW, We're Hyundai

Curiously Australian Taco Bell CEO Greg Creed has no delusions about the product his company sells. Not that he thinks it’s bad food, but that that, well… you often get what you pay for when you buy an $.89 taco. And Creed doesn’t really worry about competing with Chipotle. [More]

Taco Bell Thanks "Meat Filling" Lawsuit Plaintiffs In Full-Page Ad

Taco Bell Thanks "Meat Filling" Lawsuit Plaintiffs In Full-Page Ad

The folks at Taco Bell are letting it be known that they’re going to put up a very public fight over the recently filed lawsuit alleging that its ground beef doesn’t meet USDA standards for being advertised as ground beef. [More]

Taco Bell President Responds To "Meat Filling" Lawsuit

Taco Bell President Responds To "Meat Filling" Lawsuit

Earlier this week, the news broke that Taco Bell had been sued over allegations that — according to the USDA — the ground beef advertised in its tacos isn’t ground beef but “meat filling” that contains a bunch of binders and extenders. Yesterday, Greg Creed, the curiously Australian president of the Bell issued a statement on the company’s site. [More]

Taco Bell Secretly Tests Lower Sodium Items, No One Notices

Taco Bell Secretly Tests Lower Sodium Items, No One Notices

Fine people of the Dallas-Forth Worth area, you have been tricked! No, not about Wade Phillips being a good football coach; but about the amount of sodium in your Taco Bell. [More]

Taco Bell Escalates Cheap Food War With $2 Value Meals

Taco Bell Escalates Cheap Food War With $2 Value Meals

Not to be outdone by the proliferation of dollar menus and $10 pizzas, Taco Bell has announced $2 value meals. Yes, for a mere $2, you will soon be eating a taco or burrito, a medium soft drink and a bag of Doritos. [More]

Get Your Shrimp On At Taco Bell Until April 11

Get Your Shrimp On At Taco Bell Until April 11

In a move bound to lure in a few Lent-observing Catholics and give those who keep Kosher another reason to stay away, Taco Bell goes live nationwide today with their new Pacific Shrimp Taco, available through April 11 and the first of three new menu items the fast feeder has in store for us. [More]

Taco Bell: Dude Steals Base In World Series, So Enjoy Your Free Taco

Taco Bell: Dude Steals Base In World Series, So Enjoy Your Free Taco

A base was stolen last night in Game 1 of the World Series (yes, it seems that they do still bother to televise baseball after the Red Sox are eliminated,) meaning that everyone in America is eligible to receive a free taco. You have the Tampa Bay Rays and shortstop Jason Bartlett to thank this year. Be sure to send him a note.

Boston Red Sox Give You Free Couches, Extra Frequent Flyer Miles, Free Taco Bell

Just a quick video reminder from the Curiously Australian President of Taco Bell, Greg Creed: You can get your free taco from 2-5 today at Taco Bell, thanks to Jacoby Ellsbury of the Boston Red Sox.

Taco Bell To Give Away Free Tacos If A Base Is Stolen In The World Series

Taco Bell To Give Away Free Tacos If A Base Is Stolen In The World Series

The curiously Australian president of Taco Bell, Greg Creed, has done it again. He’s going to give away 1 free “Beef Crunchy Taco” to anyone who wants one if a player from either team steals a base during the World Series.

Free  Food For You If K-Fed Agrees To Work At Taco Bell For An Hour

Free Food For You If K-Fed Agrees To Work At Taco Bell For An Hour

The curiously Australian president of Taco Bell, Greg Creed, has invited (via open letter) one “Kevin Federline” to work at Taco Bell for the period of one hour. If the soon-to-be-former Mr. Britney Spears agrees, anyone who comes to the Taco Bell to watch will receive “an order of our new Carne Asada Steak Grilled Taquitos for free.” The letter comes in response to a statement K-Fed made about his children working at Taco Bell. Read the letter inside.

Super Exciting News: Governor of Pennsylvania Eats At A Taco Bell

“Maybe,” thought the governor and the governor alone, “I should get eat some Taco Bell, on TV, with the curiously Australian president of Taco Bell, Greg Creed.”

1 in 3 Fast Food Customers Will Avoid Taco Bell

USA Today is reporting a poll claiming, “36% of Taco Bell’s best customers — those who eat there once a month or even daily — say that after the recent illnesses, they now eat at Taco Bell less often, or not at all.”