Now In Nespresso News: Another Day, Another Single-Cup Brewing System Makes Its Debut

Now In Nespresso News: Another Day, Another Single-Cup Brewing System Makes Its Debut

Sitting high atop the lofty Green Mountain — made entirely of coffee beans, natch — sits Old Man Keurig on his Green Mountain Coffee Roasters throne. He surveys his coffee kingdom with satisfaction, after all, it’s 3/4 of the single-serving brewer market. But what’s that, on the horizon? A challenger is riding in from Europe — Nespresso.
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(Earth2Kim)

Keurig To Open Market Research Lab Pretending To Be Retail Store In New England Mall

Fans of a product want the full retail experience. Think of the first time you visited an Apple store or the flagship L.L. Bean store, at least if you’re as much of a raging yuppie as I am. With their coffee cartridge  brewers in an estimated 13% of American households, it’s not surprising that Green Mountain Coffee Roasters’ Keurig brand is about to open its very first retail store in an upscale mall near Burlington, Mass.  [More]